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Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ


There is two sets of information you need to consider. 

Set number 1 is all the stuff about yourself, your brokerage and a high level view of your marketing, results and testimonials. This set is delivered by FEDEX before your arrival. It can include links to more information online. This addition and our ability to track access gives you a real peek into their motivation.

Set number 2 contains your market analysis, methods, options and the eventual net sheet. For me this a a full report on last three comparable solds and comparable homes on the market, Market In a Minute and the CIS Score.

However, that stuff is not where the magic lies. The magic is weaving into your presentation the answer to the only five question the seller really has.

By answering these questions, with out their need to ask, demonstrates are are tuned into them and the trust factor rockets.

I carry the digital stuff, but the homeowner shows incredible relief when I don't fire up the puter and open the folder instead.

Mar 13, 2015 04:46 AM
Ajay Pandya
e-Merge Real Estate Unlimited - Columbus, OH
Realtor Ajay Pandya


Mar 06, 2018 09:52 PM
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Rarely. Sometimes when the client is not in residence and the interview will be by phone/Skype. I have all the info Annette Lawrence mentions, digital unless I know the client prefers low tech.

Mar 13, 2015 08:42 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

We are contrarians, and we would not send a pre-listing package...too much information overwhelms and confuses in our opinion. A

Mar 13, 2015 07:41 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Seldom, most of the time we meet fairly quickly.

Dec 15, 2019 07:32 PM
Dipti Thakkar
LAER Realty Partners - Andover, MA
On a team with Praful Thakkar


Jul 23, 2018 09:42 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

You bet - high quality print!

Jul 16, 2017 05:00 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Robert Kennedy yes. There are many things that should go with pre-listing package - your bio, currently sold (not CMA, please) , testimonials, information about the neighborhood, your marketin plan etc. etc.

Most CRM provides you with the template of this package.

Mar 13, 2015 03:37 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I do not use a pre-listing packet but have wanted to for several years.  I just never put it on my to do list.

Mar 13, 2015 12:51 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Yes, I do.  Information about me and my services as well as information about the local area and market conditions.

Mar 13, 2015 05:21 AM