Robert,

There is two sets of information you need to consider. 

Set number 1 is all the stuff about yourself, your brokerage and a high level view of your marketing, results and testimonials. This set is delivered by FEDEX before your arrival. It can include links to more information online. This addition and our ability to track access gives you a real peek into their motivation.

Set number 2 contains your market analysis, methods, options and the eventual net sheet. For me this a a full report on last three comparable solds and comparable homes on the market, Market In a Minute and the CIS Score.

However, that stuff is not where the magic lies. The magic is weaving into your presentation the answer to the only five question the seller really has.

By answering these questions, with out their need to ask, demonstrates are are tuned into them and the trust factor rockets.

I carry the digital stuff, but the homeowner shows incredible relief when I don't fire up the puter and open the folder instead.

Yes.

Rarely. Sometimes when the client is not in residence and the interview will be by phone/Skype. I have all the info Annette Lawrence mentions, digital unless I know the client prefers low tech.

We are contrarians, and we would not send a pre-listing package...too much information overwhelms and confuses in our opinion. A

Seldom, most of the time we meet fairly quickly.

Yes.

You bet - high quality print!

Robert Kennedy yes. There are many things that should go with pre-listing package - your bio, currently sold (not CMA, please) , testimonials, information about the neighborhood, your marketin plan etc. etc.

Most CRM provides you with the template of this package.

I do not use a pre-listing packet but have wanted to for several years.  I just never put it on my to do list.

Yes, I do.  Information about me and my services as well as information about the local area and market conditions.