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Rainmaker
630,251
Ajay Pandya
e-Merge Real Estate Unlimited - Columbus, OH
Realtor Ajay Pandya

It's okay not to host open house if they don't know or don't want.

Mar 02, 2018 03:57 PM
Rainer
279,878
Dipti Thakkar
LAER Realty Partners - Andover, MA
On a team with Praful Thakkar

This market, everyone knows about OPEN HOUSE.

Jul 18, 2018 11:55 PM
Rainmaker
4,319,419
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Jillian Jno Charles - Open Houses are NOT mandatory. If you can generate 'traffic' without that, it's perfectly fine!

Mar 10, 2015 04:32 PM
Ambassador
3,727,873
Patricia Kennedy
RLAH@Properties - Washington, DC
Home in the Capital

Jillian, in this area, opens are usually an important part of a good marketing plan.  I love them, but in some types of markets they may not work as well.

Mar 10, 2015 01:09 PM
Rainmaker
1,683,912
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Show them examples of other Open Houses in the area.

Mar 10, 2015 08:11 AM
Rainmaker
4,572,183
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Jillian - I believe in open house events because I have found they sell homes and that is my goal.   In my opinion, this discussion needs to take place at the time the listing is signed and there is an agreement as to the marketing plan.  

Everyone needs to be aware and on board.   Maybe there are some real concerns or reasons why an open house is not a viable idea.   I believe the seller-broker relationship is one built of trust and working towards a common goal and not one of trying to convince the other side.   

Mar 10, 2015 08:06 AM
Rainmaker
4,800,082
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Just give them the facts.

May 29, 2018 06:21 AM
Rainmaker
1,292,758
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

Explain to them where buyers are looking for real estate - the internet. Then that buyers today generally don't have an agent, so the open house allows these non represented buyers to see the home and decide if they want to move forward with a purchase without being pressured by an agent to make a buying decision. I have had one buyer came to three open houses at the same property, sitting there at one for over an hour, placing her furniture, and sher had an agent, she just wanted to see the house several times before she moved ahead and purchased it.

Mar 11, 2015 02:33 AM
Rainmaker
3,988,007
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Ask the seller to be ahead of the rest of the market and try something new. An open house if nobody else is using them could make their home stand out and sell.

Mar 11, 2015 01:02 AM
Rainer
273,237
Richard Robibero, e-Pro, ABR, SRS
Panorama R.E. Limited - Toronto, ON
Selling Your Home as if it were My Own!

Be prepared for answers stemming from "Open houses don't work and are a waste of time" to answers such as "Open houses do work". WIth my own situation I have sold more than a few homes through open houses so to each his/her own.

If I were you I would not convince the owner to do anything. Lay out all of the benefits for doing an open house and then list out all the negatives and then let them know what you prefer to do. It truly is there decision.

Mar 10, 2015 10:29 PM
Rainmaker
1,139,819
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~ yesmyrealtor@gmail.com

If it is a not a common thing it your area it may work.  I would send them links to read over

Mar 10, 2015 09:26 PM
Rainmaker
323,664
Fred Cope
Reliant Realty in Nashville, TN - Nashville, TN
Looking For Homes With A Smile

Jillian, my experience with marketing says that when others say "it is a waste of time", or they say "I always...", I don't buy either extreme.  You are trying to (1) generate awareness (2) stir up interest, (3) look for a reason to talk about the seller's home, (4) get feedback, and (5)  demonstrate to the seller that YOU are pulling out all the stops for her!  Go prepared. Go expecting an offer.  And by all means, load up on entusiasm.  Take steps to insure traffic walks through the door.  The neighbors are watching!!!!

 

Have you taken the seller to an open house conducted by yourself or a respected collegue?

 

For a REALTOR® not accustomed to holding open houses, I would suggest taking an occasion to drop by a few.  You can meet a fellow REALTOR®, learn something, and invite them to you Open House.  Years ago, it was almost a given that agents would drop by as support, to snoop, to brag, to just bouy one another.  You may return with the perfect buyer.  Who knows?

Mar 10, 2015 09:23 PM
Rainmaker
870,537
Sham Reddy CRS
Howard Hanna RE Services, Dayton, OH - Dayton, OH
CRS

You got to convince them its a tool to get as many people in to actually go thru the property without having to make several appointments.  It also will allow busy buyers to checkout more inventory without their Realtors

Mar 10, 2015 08:29 PM
Rainmaker
2,443,250
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

How can they not know about open houses? They have been around forever.

Mar 10, 2015 12:31 PM
Rainmaker
911,338
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

I would just pass on the open house. Usually not worth the effort.

Mar 10, 2015 03:54 AM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

IF the house is a proper open house candidate.....

Share with the homeowner the statistical relevance of engaging the community.

Explain the PURPOSE of the open house you will conduct.

Reveal your strategy that aligns with the purpose and how the result will prove beneficial to the home owner. If you can think of nothing else, you can get real time buyer feedback regarding the house, if you actually have a plan to do so.

Suggest they will have an exceptionally enjoyable time taking in the movie they've been wanting to see while you hold the house open.

Mar 10, 2015 03:34 AM
Rainmaker
443,220
Cindy Davis
SD Home Source Realty - San Diego, CA

Hi Jillian,

I would try to understand what the owner's concerns are. After that, I probably wouldn't push. Honestly, open houses are typiclly not big deal producers...

 

Mar 10, 2015 03:29 AM
Ambassador
6,393,609
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Explain the procedure and the benefits.

Dec 08, 2019 08:54 PM