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Mary Weiss
Zillow Group Mortgages - Seattle, WA
Trainer & Content Manager

There are a lot of tools that are helpful for this. You can visit the ActiveRain University where we also have some webinars about generating leads using ActiveRain, if that is of interest to you:

Jan 15, 2015 12:21 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

You will find you need at least THREE websites to aid the consumer to find what they need before they can take action. Why let the search engines determine your fate, make it easy for the buyer or seller to choose you by making it easy for them to find YOUR answer to their questions.

One website, the professional website provided by your broker or franchise, is to validate you as the professional you are. This is NOT a lead generate but an essential process the buyer or seller will use to validate you.

Next, they need social proof. Those little icons with the f and g and p and birdie and + are the portals you provide to allow the consumer to further validate you in a broader context.

Allowing the consumer to stuble upon synonyms to AWESOME regarding your, will be extremely beneficial.

The third point of consumer validation can be achieved through the social media links but often does not provide the same weighting as a non-aligned resource.

The third source should be location specific.

As you can see, two web sources are for validation, but leads originate from the resource YOU have intended to generate leads. This means you must have a deliberate process to direct traffic to THE lead generating website with all the validation resources available within it.

You should be thinking, marketing plans and landing pages. That is the origin of high quality leads.

 Be aware, the consumer may click the 'contact Tabitha" button on any of these sites. The process, however, remains the same.

Jan 14, 2015 09:49 PM
Hamilton Landon Real Estate - Apple Valley, CA
...Marketing your home like no one else will.

Hi Tabitha,  I have a broker provided website, BUT I put my web page in front of it, with my branding.   My company has been bought and sold over the years and been 3 different things.  I'm working on my brand not theirs.

which is more inviting? or

  The website is just a landing page.  It's not going to do the work for me. It just gives me an online presences.   



Jan 17, 2015 07:13 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Tabitha Rector-Richardson it all depends on how you market your website. And what kind of content you have on it.

I am sure I did get some leads when I have a 'call-to-action' on my blog post that lands on my website.

Jan 15, 2015 12:33 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Yes my web site generates leads. I have the one offered by Re/Max.

Jan 14, 2015 09:44 PM
Dipti Thakkar
LAER Realty Partners - Andover, MA
On a team with Praful Thakkar


May 26, 2018 10:19 PM
Ajay Pandya
e-Merge Real Estate - Columbus, OH
Realtor Ajay Pandya

Yes. Paid Ads and now through AdWerx.

Jan 16, 2018 11:50 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Yes it does, and AR drives a lot of traffic to it.

Nov 10, 2017 11:07 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Yes.  Through blogging and social media.

Oct 18, 2017 06:43 AM
Compass - La Jolla, CA
San Diego Partner - The Private Client Network

Tabitha Rector-Richardson I built out 3,000 pages and posts with long tail keywords for each neighborhood in San Diego. I used Wordpress and idx broker platinum.  

Jan 11, 2016 07:31 PM
Tabitha Rector-Richardson
Premier Homes Realty - Owings Mills, MD
Premier Homes Realty (443) 415-4215

Hi Karen,

I like think is more catchy.

Jan 18, 2015 11:39 PM
Tabitha Rector-Richardson
Premier Homes Realty - Owings Mills, MD
Premier Homes Realty (443) 415-4215

Thank for your very thorough answer Annette!  Good information.

Jan 14, 2015 10:01 PM