Reasonably good.

About 2% or slightly more.

I have a few friends that farm, and they say usually takes a good two years before you start seeing business.  Keep it up, it will pay off!  

I dont do much of this but I hear 5-10 percent is good.

Never done that, Jeff.

Bruce nailed this one!

@Jeff Fisher Everyone above is right.  Takes about 2 years.  I did 7 mailings a year to 500,  Was about ready to give up the farm, but then got two listings.
Since that time about 1 listing per 500 mailings.

Consistency is the key. Also, choose an area with enough sales turnover to support you.

Jeff Fisher It depends. I mailed out 60 post cards last month and received one call. But most of the time it takes time.

You have to pick a farm area that has a good turnover rate and is price right.  I mail quarterly and get a good respond but it took a couple of years for the first call now I mail How much is your home worth and gets lots of calls.

I am just now working on setting up a program Jeff Fisher .  Though, I hear it can take a while and consistency and quality of the mailers is the big issue.

I really appreciate this questions because I have just got back to basics including farming. Pre internet I got excellent resluts from farming. After a 4 year break I'm starting up again. I Just mailed my first newsletter this month. 

Jeff,

Like any smart campaign, one has to have a strategy and spaced repetition.  You want them to notice the postcard, want to keep it, and be delighted by the next card they get.  We did a 5 part series postcard for a client in SF, and it worked beautiful.  Each section of the farm received a different card appropriate to their psycho graphics and their demographics.  It was a real success, and by that I mean, return on investment with 3 closed deals.  A

I have just started but I know it will take time to carve out a name and brand recognition. Hopefully not 2 years but I could see 1 for sure.