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It's not something I pay attention to
People still want to be on Page#1 of Google.
No SEO person for me, yet.
I doubt very much...
I am always happy when I see my posts and pages on the first page.
I don't know.
Not dead, I am my SEO person and my payment is my time, content and I base it on the organic results for both buyer and seller searches getting me found. My reward is when buyers and sellers say "I found you on the Internet" and it happens often.