Helping busy listing agents and savvy home sellers create spaces that WOW buyers and get multiple offers.
Our unique approach goes beyond making your home beautiful. We create lifestyle scenes based on design psychology and buyer behavior that makes home buyers fall in love with your property. We are also expert at profiling your buyer, analyzing the competition and creating a plan for your property based on your price point. We help home sellers prioritize updates based on those that are important to their specific buyer and that will provide a high Return on Investment. Rocky Mountain Home Staging works primarily in the Colorado towns of Boulder, Broomfield, Louisville, Superior, Lafayette, Niwot, Lyons, Nederland and Longmont. We occasionally come to other nearby towns but usually we will give you a referral to an amazing stager in your area. We work with homeowners, real estate agents and investors.
Lifestyle Merchandisers It might surprise you to learn that we don’t consider ourselves to be a decorating, design, organizing or furniture rental company. Our primary function is merchandising – and everything we do revolves around getting your property sold as quickly as possible. By knowing your target buyer, your competition and price point, we create irresistible properties that capture buyer attention and pocketbuooks.
Make no mistake, selling your home today is a marketing competition. Appearance is critical – both in person, and in on-line photos.
We’re intimately familiar with buyer behavior, and we’ll apply what we know to your space. People buy a home because of how it makes them feel. They are aspiring to a new and better lifestyle. We use subtle but effective ways to make a space feel larger, appear more comfortable, and seem more useful.
Rocky Mountain Home Staging was founded by Sara Garden to make selling easier for homeowners. Sara knows what it’s like to have a house for sale. She bought her first house when she was 20 and recently sold her sixth home. None of the houses were investment properties; none of them were flips; all of them were her primary residence at the time and she lived in them while they were for sale. She is intimately familiar with the challenges of selling. And with a real estate broker grandfather, and a mom who is a realtor, helping people make money on real estate is a family tradition.
Sara’s background as a home seller, a home buyer, and as a professional marketer; help her relate to homeowners and make suggestions in a way that is respectful, kind and honest. She brings 17 years of marketing experience and an MBA to her staging business. Her lifelong work has been studying buyer motivation and devising ways to better connect them with what they want. Sara says, "purchasing a home is often a culmination of years of saving, dreaming, sacrificing to attain this fantasy lifestyle where life is going to be better. We help connnect buyers to the properties we work on at a core emotional level where most purchase decisions originate. Our strategy goes way beyond sticking in a sofa or random accessorizing."
She has looked at hundreds of properties over the years as a buyer and knows first-hand the difference that staging can make. “I really wanted to start staging after a recent look at properties. Sellers don't know their own power when it comes to selling their home for top dollar. They have total control over the presentation, the packaging, how the house looks and feels - all the things that buyers can fall in love with. These are what bring the offers. Price gets the buyer in the door for a showing, but how the house shows, how it makes them feel - that's what compels them to make an offer. Real estate is most people’s largest investment and my goal is to empower home sellers to squeeze every last drop of equity from their property. It takes less money than people think. Good preparation is especially critical in today's real estate market."
Sara is certified by HSE (Home Staging Expert), HSR (Home Staging Resource) as well as an APSD Home Stager, Stager Pro and APSD Certified Trainer. In addition to the work she has done on her own homes and her years of marketing experience, she completed hands-on training with four professional stagers and has taken current courses with RESA-PRO and other national training providers. She is also a voracious reader who has consumed hundreds of books on staging, design, real estate, home improvement, decor, business and marketing. Sara is an ardent believer in lifelong learning and staying current in your craft. She is a member of RESA, the Real Estate Staging Association. Sara says, "At Rocky Mountain Home Staging we are committed to the principles of integrity, honesty and results. We work hard to exceed the expectations of our clients in every interaction. We really do strive to make selling easier."
If you are ready to win the home selling marketing competition by packaging and positioning your properties for the right buyer call Sara at Rocky Mountain Home Staging at 720-295-0720 today.
Helping busy listing agents and savvy home sellers WOW buyers and get offers in the Colorado towns of Boulder, Broomfield, Louisville, Lafayette, Superior, Nederland, Niwot, Lyons and Longmont.