I have been in the Real Estate business since 1995. My business philosophy is based on  understanding my clients' needs and creating plans to achieve their objectives by delivering outstanding personal customer service. MY CLIENTS' INTERESTS ARE ALWAYS FIRST!  I take a personal stake in their transaction.

For Home Sellers: 

David Cohen's Philosophy on  Real Estate Marketing

Marketing homes is my passion. I employ creative and proactive approaches. I am a firm believer that my job is not only to expose your home to the marketplace but expose your home to the buyers that will more than likely purchase your home.  I am a firm believer in TARGET MARKETING.  Proper marketing is a process:

1. CREATE A BUYER PROFILE.

2. CREATE A SPECIFIC WRITTEN MARKETING PLAN TO REACH THE TARGET BUYER.

3. IMPLEMENT THE PLAN.

4. COMMUNICATE FEEDBACK TO THE CLIENT.

5. MAKE ADJUSTMENTS BASED ON FEEDBACK.

Without a plan you are destined to fail.   I am a strong believer in technology. Today's home buyers start their home search online (77% according to the latest NAR studies.)  With that in mind, I utilize many online marketing tools to complement the traditional marketing vehicles.  All my listings minimally receive the following:

1. www.EQUITYDEFENDER.COM is my personal website that can display an unlimited amount of digital photos, virtual tours, and slideshows.

2. Posted on: CBBurnet.com, Coldwellbanker.com, Realtor.com, StarTribune.com (Featured Listing), on all major search engines.

3.  All of my listings have a minimum of 10 DIGITAL PHOTOS in MLS.

4. All of my listings have VIRTUAL TOURS no matter what the price range!

5. All of my listings have SUPPLEMENTAL INFORMATION on the MLS. This includes special feature, and school information.

6. All of my listings have EMAIL CAMPAIGNS directed to all local Real Estate Agents and my data base.

7. All of my listings are connected to Coldwell Banker Burnet's LEAD ROUTER.  This technology connects me to all online inquiries to my PDA in real time.  I will respond immediately from my Blackberry.

8. All of my listings are connected to Coldwell Banker Burnet's HOME INFORMATION LINE. This system can connect all buyers directly to my cell phone.  The system also has call capture for follow up. This tool works 24/7!

9. All my listings will be staged by a PROFESSIONAL HOME STAGER.

10. All my listings have FULL COLOR BROCHURES AND POST CARDS.

These are a few elements of my marketing plan.  After viewing your home, I will complete a detailed written marketing plan.   My job is to highlight and expose your home's best features.  Buying a home is an emotional experience.  It is a visual experience.  I present a strong image by only using color in my marketing materials.  When we meet I will bring some samples.

The second aspect to marketing homes is the ability to accurately position your home in today's marketplace.  In other words provide accurate market pricing so that the home is being exposed to the right buyer.  This comes in the form of communication to you, the seller.  My job is to present the data at the time of the listing so that you can make an educated decision on pricing your home.  Communication of all market activity is an on going process.  You will receive all market information in real time as competing homes come on the market, go off the market (Pending Sales), and sell (Closed Sales.)

It is not my job to make decisions concerning pricing.  My job is present the facts and let you make decisions based on the needs of your family.

I take my job very seriously. I market like I mean it!  Please visit my website  www.equitydefender.com to get a flavor of my marketing and marketing philosophy.  I am truly excited about the opportunity to expose, promote, and market your home successfully!

Find out homes are selling in your neighborhood log on: www.MarketSnapshotOnline.com

                                             For Home Buyers:

What a great time to be a buyer!  The Twin Cities Real Estate market is finally balanced. Buyers are not at sellers mercies! This year will provide some excellent opportunities for buyers.  Rates are still low and inventory levels are high.  There are plenty of properties to choose from.  You have made a wise choice to embark on your purchase.

  Buying your first home is huge step to a solid financial foundation.  Following a process will insure a successful first home purchase. The first part of my process is to get to know my clients needs and goals.  Every buyer has different perspectives.  In order to guide through the process, I need to sit down with the client and discuss their short and long term goals.  Every aspect of life can affect the home buying process.  For example, if a buyer has high career goals and is on the fast track at their job then the buyer could be potentially forced to relocate in a short time.  Good RESALE becomes an even more important factor.  This is only one example.  My job is to assist the client look at how the big picture my affect the potential home purchase in the future.

 To serve you best I need to understand your needs and goals.  After an extensive needs analysis we can discuss all potential housing opportunities that exist in your target areas. The second part of the process is educating you on the aspects of the real estate transaction. That includes the mortgage and title components. I also go through all documents, contracts, and explanation of agency law.

 Next I will educate you on the real estate market and Real Estate value by touring your desired properties in your target areas. My objective is to help you understand what an excellent value is and what is not.  I will help you look at homes with RESALE in mind.  Buying can be emotional and part of my job is to help you be objective so that you make an educated decision.<b> Most importantly my job is to listen, and help you solve any potential issues associated with the home buying process. I am 150% committed to my clients' interests.  Bottom line is that I care about the client. </b>  I wish to be your life long advisor. I have long list of references.  Please contact me and I will email them to you.

 The first step is to set up no obligation needs analysis.  We would meet for an hour at one of our Coldwell Banker Burnet offices to discuss your needs in more detail as well as an overview of the home buying process. Please visit my website and check out my buyers' tips.  It has a MLS Search (including search by map) as well.   I look forward to getting an opportunity to interview with you.  In the meantime if you would like listing emailed to you on a daily basis, please provide me with an email address.   Thanks for considering using my services.

Search for your next home at: www.FindMYEquity.com