25-8 Marketing: Because marketing your business is more than a 24-hour job
Chris blogs regularly about marketing, advertising, and media at http://258marketing.wordpress.com/
RECENT BLOG POSTS
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Let’s rid the world of bad ad copy. I was having breakfast with a client a while back and he brought to my attention an article in Business Week entitled: Five Words to Never Use in an Ad. Back at my office, I found it online and read it. It was great information. Author Steve McKee explained ho...
03/11/2008
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Want to stand out in a crowded marketplace? Here’s an idea that will accomplish exactly that. How many Christmas cards to you receive at your home or business between Thanksgiving and New Years? Lots. How many do you receive in July? None. I tell my clients that when everyone is zigging, you...
03/10/2008
The most popular radio station in the world is WII-FM. WII-FM stands for “What’s In It For Me?” If you do a serious amount of business correspondence or email marketing, this topic needs to stay forefront on every piece of email your write. I am going to give you three ways to get your emails re...
03/09/2008
If you’re a business owner or salesperson, the days of easy sales are over. From WiseGeek.com: A fruit-bearing tree often contains some branches low enough for animals and humans to reach without much effort. The fruit contained on these lower branches may be not be as ripe or attractive as the ...
03/08/2008
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As a Vikings fan, I have due respect for Brett Favre. He’s been the Purple’s nemesis for the last 17 years. And when he announced his retirement this week, tears were flowing in the land of Cheeseheads, while Vikings fans were breathing a sign of relief. But one of the things I have come to resp...
03/07/2008
Use this checklist before starting your website A lot of time and effort can be saved if you organize yourself before putting together a business website. Here’s a handy checklist of the things you need to gather before construction begins: Company logo. If you have a high resolution logo (300 d...
03/07/2008
What makes you think your competition’s marketing is working for them? I talk to clients often about monitoring the competition. They clip out newspaper ads and keep direct mail pieces of the ads that their competitors are doing. However, one of the biggest mistakes people make is advertising in ...
03/07/2008
A business website without a street address is a mistake Elvis fans know this song:We can’t go on together With suspicious minds And we can’t build our dreams On suspicious minds Do you ever go to a business website and can’t find their street address? How do you feel? What are they hiding? Are t...
03/07/2008
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Can bad advertising turn into good advertising? Let’s turn the clock back about 25 years ago and present a story… Electrolux, the Scandinavian electronics company, ran into a little trouble trying to persuade the American consumer with an advertising campaign in the early 1970s. Electolux took it...
03/07/2008
“Playoffs? Who said anything about playoffs?” I sometimes get the Jim Mora look when I ask about a client’s marketing plan. About 50% of the clients I have an initial consultation with don’t have one. Usually that’s why we’re talkin’ in the first place. Without a plan, it’s easy to spend too much...
03/07/2008
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Chris Mitchell is the President and Founder of 25-8 Marketing, a full service advertising agency that plans and implements marketing programs for small to medium-sized businesses. He is a consultant, speaker and author and has worked with hundreds of companies. He has 20+ years of real-world advertising experience, and understands the marketing challenges of the small business owner.
Chris works with real estate professionals, home builders, and many other clients to help them build their business.
If you enjoy this blog and are a member of Stumble, pass the word: Stumble It!
Chris works with real estate professionals, home builders, and many other clients to help them build their business.
If you enjoy this blog and are a member of Stumble, pass the word: Stumble It!
