SmartZip Discusions for Smart Growth

Software giant Salesforce is doubling down on predictive analytics, with CEO Marc Benioff saying that varying industries are calling for smarter systems that help them strategically draw in, score, manage and convert leads."This will be the huge shift going forward, which is that everybody wants ...

It may be time for you to leverage predictive analytics if...1. You've spent 10 hours on FB to researching baby announcements.2. Your farming efforts are single-handedly keeping your print vendor in business, but you have yet to receive one response or real estate seller lead from your direct mai...

After you get a new lead -- either through a referral source or a tech platform -- do you vet them briefly to determine their intent? By qualifying a lead, you are on the path to lead scoring: a system where you give value to different behaviors or properties exhibited by potential buyers or sell...

A few months ago, industry experts gathered at Google's headquarters in Sunnyvale, California, for a day-long summit exploring how real estate professionals can use Google's tools and data to ramp up their operations. The audience was comprised of top agents, brokers and third-party Google partne...

Making initial contact can be difficult for agents no matter how long they’ve been in the business. We’re not here today to tell you to cold call 100 people, or to door knock until your spirit’s broken. Instead, we polled three industry leaders who told us how they use charitable giving as a way ...

If you’re working in a market or farm with a lot of agent competition, you may be wondering how to stand out in the crowd (or a crowded mailbox). We surveyed three top-performing agents to see what they to do draw attention and engage top listing prospects.1. Dial up the quirkIt’s easy to hate do...