Direct mail has to be one of your lead generation tools. A consistent drip campaign reminds your database that you are in the real estate business. That being said I would rather have you contact 50 people regularly than 500 people once a year. A nice personal letter can go a long way in building
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01/28/2009
Commit to your client - in writing. Customize this powerful tool to fit your Unique Value Proposition. Stop short of anything you know you won't be able to accomplish. Best rule is to "Under Promise and Over Deliver" My commitment to you: Full time effort on your behalf Weekly updates on the stat
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01/28/2009
Do you ask yourself some version of this question on a fairly regular basis. I suppose when in doubt you can always fall back to blogging about your listings but I have never really felt this was a good blog. Always seems like more of a Postlet activity. Blogs I have found that work for me when I
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01/28/2009
Lockboxes - most real estate agents use them. Some are electronic, some combo (think school locker). There are various reasons to use them from ease of access for other agents showing the property to the agent always knowing where the key is. They are attached with a heavy shank to the door, side
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01/22/2009
