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RECENT BLOG POSTS
  Branding is hardly a new concept, though the way the word is tossed around today you'd think it had just been coined. Derived from the practice of burning an identifying mark into the hide of one's horses or cattle, to distinguish them from others' livestock, brands sometimes conveyed additiona...
07/08/2011
From the July 4th NY Times via Radio Sales Today, this article on how retailers are using gas incentives (discounts, gas cards, etc.) to attract shoppers who've cut back on the frequency of their shopping trips due to the high price of gas. Might there be an application for real estate?  How abo...
07/07/2011
  Rebekah provides some great tips for calling attention to your blog. She likens it to a sign at the entrance to your business.  As an ad guy, I think in terms of "headline" (print) or "first mental image" (radio/TV). In any case, because you have just a second or two to grab and hold someone's ...
07/06/2011
Rebekah provides some great tips for calling attention to your blog. She likens it to a sign at the entrance to your business.  As an ad guy, I think in terms of "headline" (print) or "first mental image" (radio/TV). In any case, because you have just a second or two to grab and hold someone's at...
07/06/2011
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When I get ready to sell my home (if that day ever comes), I'm going to make sure we have one of these flower baskets hanging in close proximity to the front door, for a reason that may not be obvious to you just looking at this photo. The hidden beauty of this arrangement is the intoxicating fr...
07/06/2011
Here in Pullman, WA, we have a wonderful system of paths and trails for pedestrians and cyclists to enjoy. What's more, our thoroughfares are typically hospitable to pedestrians and vehicles alike, with "push to cross" buttons at many major intersections. Some cities, however, are decidedly less...
07/05/2011
  Sales trainers often use metaphors to drive home their lessons.  Have you noticed that if the trainer is a man, he's more likely to resort to the competitive language of sports or warfare (think: Sun Tzu), whereas women seem to prefer speaking in terms of collaboration, consensus, and communit...
07/05/2011
From the Guiness Book of World Records: In 1981 Steve Urner of Tehachapi, CA threw a dried cow pie more than 266 feet. In 1982 Randy Ober of Bentonville, AR spit a wad of chewing tobacco 47 feet, 7 inches In 1987 Pieter van Loggerenberg of South Africa played the accordian for 85 hours straight....
07/02/2011
Fascinating story, in a voyeuristic sort of way... From this morning's Wall Street Journal, a fascinating glimpse into Donald Trump's latest real estate investments. Flanking move, literally: Trump's "No Trespassing" signs along the driveway of the mansion he wants to buy. The online version of t...
07/01/2011
Organized over 30 years ago by members of the Druffel clan, the Johnson Parade today draws up to 10,000 spectators, who line both sides of a one-mile stretch of country road to watch the informal, often inventive, and always patriotic parade of neighbors and well-wishers from across the Palouse....
07/01/2011
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