R. Michael Brown's Blog

Did you know that a staggering 54% of viewers suspect brands of “pandering” when local real estate ads feel inauthentic? This surprising revelation from The Local Lift white paper, conducted by Locality and The Harris Poll in November 2024, highlights a critical pitfall most businesses overlook: ...

An excerpt from "You Are the Media Now: 8-Step Content Marketing System to Boost Sales."Once you've developed your buyer personas, the next step is to brainstorm content ideas that will resonate with them. This is Step 1 of the Content System. Content that speaks to your audience's needs, challen...

I create movements. I believe in More Stories - Less Marketing.My speciality is delivering industry changing results in the computer industry, mobile device market, healthcare, real estate, retail, education, and nonprofit. See My Portfolio

Run a Real Estate Business? Be the Media!Learn content marketing with eBook "You Are the Media Now: 8-Step Content Marketing System to Boost Sales." Only $3. It reveals that traditional gatekeepers — TV networks, news media, and big-budget advertisers — no longer control the flow of info and what...

As of early 2025, approximately 34% of companies report using generative AI to support their marketing strategies, including content creation.But, it takes an experienced professional copywriter and content creator to get the best results from AI. You need a persuasion pro.With the right AI strat...

Advertising is an uninvited guest into the lives of those it touches.Impact copywriting is used to get attention.So, how do copywriters break through the noise of life everyday? Here are some formulas they follow.The copywriting formula that I use, and isn’t on the list in the table, was develope...

Compelling brand storytelling is essential for businesses to stand out. By crafting narratives that resonate emotionally, brands can capture attention, foster loyalty, and differentiate themselves from competitors. Learn More [RMichaelBrown.com]#branding#storytelling#brandstorytelling#contentmark...

By R. Michael Brown, Freelance Writer & Marketing ConsultantArtificial intelligence (AI) is creating change in marketing with 62% of professionals deeming it essential to their strategies [Synthesia]. Notably, AI-driven marketing campaigns have achieved up to a 50% increase in conversion rates [A...

Today, 50% of U.S. businesses are home-based businesses. That number increases to 60.1% when looking specifically at non-employer firms, or companies that don't have any employees.Add the number of employees that work from home and it changes the perception of a home. Buyers are now overwhelmingl...

Facial expressions and body language are the secret weapon of communication and audience engagement.Expressiveness is the vitality, variety, and authenticity of your delivery.It has a strong impact on audience attention and interest.Speakers who know a lot and care a lot about their topics and th...