Rebecca Chandler's (rebeccachandler) Blog

My office is literally littered with research.  Ask anyone who walks in.   Research studies on real estate advertising, home buyer trends, and home seller stats.  Consumer media usage.  Email marketing trends.  Social media for real estate studies.   Real Estate Book advertiser studies.  Real est...

I travel across the U.S. and Canada talking to real estate agents on a regular basis.   Recently, I had what I would call a "very spirited" debate with an agent who, although he acknowledged that his advertising in The Real Estate Book had generated a significant number of phone calls on his list...