Realtyna Blog

The real estate industry is an ever-changing business. When the economy hits a new high, the market starts leaning toward buyers and vice versa. Following a spike in economic indexes and employment rates post-pandemic, real estate analysts anticipate an eventual recession, and this only means one...

As with most industries, technology in real estate is growing and evolving. As a result, processes like managing listings, open houses, closing deals, virtual technology, and more have improved. However, despite the innovative nature of modern tech, not all real estate agents are quick to embrace...

Suppose you are a real estate agent who is relatively new to the industry or a broker who’s just starting to put together a team, and you need to find out how to manage marketing for your business on a budget. Well, the rest is easy because your real estate marketing automation has got you covere...

As real estate professionals, having access to a networking platform for sharing property data is vital, and Multiple Listing Services (MLS) provides just that. An MLS is one of the most powerful tools that real estate businesses can use to improve their productivity, market exposure, and access ...

If you want to get in line with Gen z and promote your real estate business through a more immersive and intuitive strategy? Use TikTok! Technology is not only changing, but it is doing so fast. Since its rise to popularity, TikTok has quickly risen to the level of Instagram and other social medi...

It is no secret that the real estate business is trending toward mobile. Following years of steady growth, NAR reported for the first time this year that buyers used mobile devices as often as computers when searching for homes. Considering that mobile usage is even more common in the younger gen...

Want to give your client an exquisite marketing experience?  Virtual reality (VR) should be your go-to solution. As technology continues to reshape the real estate industry, so too are the various techniques used by real estate professionals to market their businesses and services. With the help ...

A listing site is unquestionably the most important tool Realtors have nowadays. It is a place where they serve buyers and sellers. MLSs are the biggest providers of listings data, and their members can integrate this data into their sites using the latest technologies, such as the RESO Web API. ...

While it might be difficult to reach potential clients online, email marketing is a simple and cost-effective process that enables you to engage with customers and generate traffic to your website. To encourage higher click rates, send relevant and tailored emails with attractive subject lines. T...

As a professional in the real estate industry, the chances are that you might have heard the term multiple listing service or MLS. It is no doubt the core of the real estate business. But what exactly is the Multiple Listing Service, and what is its primary value?The Multiple Listing Service, in ...