PRC's Marketing Nugget

You've done it.  You've written an article that has been printed in a newspaper or magazine.  Congratulations!  You did well.  But now what? That's right; now what?  Today's newspaper or magazine is tomorrow's recycling, but that doesn't mean that the life of your article is over -- far from it, ...

I had two really good agents enter into an extended slump.  Not all that uncommon over the last couple of years.  After talking to them at some length I discovered they were spending way to much time in their cushy home offices.  So I took them away - not literally of course, but figuratively.  I...

Two words: Sticky content. Sticky content is information (web site content) that makes people stick around and return for more. Examples are how-to articles, tips and tricks, beginner's guides, and any other free information that your clients and prospective clients would find of value. Keep in m...

  More and more we as an industry have distilled ourselves into the lowest common denominator. You see it on the plethora of real estate agent's websites - "we work with buyers and sellers, investors, renters, those thinking about any of the above now or might be thinking about any of them in the...

"In a sea of other REALTOR® faces, what do you do to stand out?"  I've asked this question countless times to agents across the country and I am constantly astonished with the answers I get.  Some reply that they give great service, some always wear a hat, some do coloring contests in their geogr...

I have heard at least 100 times that in today's market, agents aren't struggling with getting their base rate commission.  Yet, MSNBC and Consumer reports published the following story - Home sellers can haggle over commissions - Consumer Reports study showed 71 percent who bargained got lower ra...

  Just a short thought of the day to ponder - When you're inspired, you don't need motivation as much. When you're inspired, your internal "system" is touched to its core and it lasts for at least a year, or often a lifetime. When you're motivated, it's generally temporary, because only your ego ...

  Do you struggle with names?  This has personally plagued me for years and is a constant struggle in a people business where we meet new potential clients on a daily basis.  However, I also know that there is no quicker way to impress someone than to remember their name, especially after a long ...

  Most of our marketing efforts as an industry have been a series of trial and error decisions, made on a reactionary basis at the hands of a professional salesperson trying to extol the benefits of their wares.  It has had very little root in systematic evaluation or factual data.  We have been ...

I was pursuing one of my journals looking for some point of inspiration to share.  As I looked through the pages, I came across Arnold Beckman's Rules for Living that he had hung in his office.  I think they are just as applicable today, and for our business, as they were in his time and industry...