Paul Chaney's (pchaney) Blog

In preparing to leave a comment on another AR post today, I needed to get the "10 Strategic Benefits of Blogging" list that I developed sometime back, which formed the basis for the book. I can remember most of them by rote, but find it's somewhat akin to remembering all the 10 commandments. Inva...

Ines and I held our first Project Blogger coaching session this afternoon. We spent about an hour on the phone discussing our strategy and approach. Our jumping off place was what I refer to as 10 Things to Consider Before You Blog. (It's Appendix A in the book btw). The blog in question is a new...

OK...big announcement! I've made a call on who will serve as my "apprentice" (victim might be a better term) for the Project Blogger contest. Without further adieu, it is Ines of Rick and Ines fame. Invariably, the question I must answer is why Ines? Folks, if anything I'm honest. It had nothing ...

It started with MySpace (Not really, but let's say it did anyway), but now it's morphed into niched markets, and Active Rain is one of those. To what do I refer? Social media that is. The Web 2.0. Inman has done an excellent three-part series on the rise of social media, what's working and what's...

In the offline marketing world, copywriters are a hallowed lot, at least the good ones. Not so much online. I recall a few years back reading about the different types of Internet-related jobs in terms of salaries paid, and copywriting was way down the list. In the offline world copywriters worth...

I told myself I wouldn't use this blog as simply a place to repost from other blogs or as a means to get you to visit my other blogs by posting an excerpt. (While that's not an indictment of anyone else who might chose to do so,  it seems cheap and tawdry to me.) Everything I write here I want to...

Even though Mary McKnight is not blogging here at AR any longer, she continues to write great stuff on her RSS Pieces blog. (I can only dream of writing stuff that good!) She's hit another one out of the park today by starting a list of 364 (and a 1/4) blog posting ideas. Yep, one for every day o...

Real estate editor for the Philadelphia Enquirer, Al Heavens, just penned an article for Realty Times that's well-worth the read. (The fact that he credits me with convincing him blogs will be as necessary as cellphones notwithstanding.)In it, he addresses the basic "fear factor" many in real est...

CNET has an interesting article on the history of blogging, saying that the technology is now 10 years old, believe it or not. It asks the question, who started the whole ball rolling? I have a more pertinent question for this community, two actually. Who was the first real estate blogger? And, h...

One thing you're going to learn about me is that I'm very evangelistic about blogging and all things Web 2.0. Often, you'll see me get on my soapbox and rail away at why Realtors need to be taking advantage of all the next generation net has to offer. Recently, I was at one of the realty conventi...