Jay Groccia's Blog

I had a conversation with a photographer that relocated to Ft. Lauderdale, FL from the Boston area. She is considering being an OnlinePropertyShowcase™ Authorized Photographer. She told me that when she was house hunting she saw a home that had terrible photos of the interior and she had less tha...

The online presentation of a home is the most crucial component of the sales plan of a listing. For many real estate agents, it’s the only thing that matters.   Take a look at this home. Here it is with a ‘typical’ real estate photos: http://www.weichert.com/search/realestate/propertyimages.aspx?...