Matthew Clulow's (mclulow) Blog

  The best way to think of video is that it is just one more channel of communication, and you have to know which channel/medium is most suited to the market segment you’re after. Quality video productions that make you look good generally cost too much as a % of the value of the home. There is l...

  The best way to think of video is that it is just one more channel of communication, and you have to know which channel/medium is most suited to the market segment you’re after. Quality video productions that make you look good generally cost too much as a % of the value of the home. There is l...

Copied and pasted from an artilce I write for a telecom juirnal   Ilove the clients who ‘wing-it’ oncamera and get it right the firsttime. We call them “One-TakeCharlie” because we shoot them(record them) once and we’re done.The production values for this kindof project are relatively predictable...

ideo has its place in SME businesses but it would be reckless to jump in without looking at the Return On Investment (R.O.I.). Here are four examples that look beyond price-point and valuate the R.O.I. I was recently hired to drive all over the region and capture short clips of people talking abo...

  I've started dabbling in web casting in the belief that it has the greatest power of all the online visual media. While full video is the ultimate in terms of visual impact, the cost of producing good web based video is too high for the average listing.  A professional videographer runs at $500...