Mark Boyd's (markboyd) Blog

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Education & Training - MarQeteer
RECENT BLOG POSTS
I am frequently coming across methods/idealisms being taught on the corporate level about internet leads (i.e. keeping your distance OR being over-aggressive in too much of a Sherlock Holmes way) that are counterproductive, to put it mildly. Yes, internet consumers want anonymity. Yes, you shoul...
11/20/2009
Let’s get this out of the way first…you don’t get instant respect with the title of “Realtor” anymore. Sad, but true. Your prospects don’t care how many houses you’ve sold. In their world, that doesn’t matter. They only care about how you can help them, so as you begin preparing your business pl...
10/28/2009
There is so much talk and writing about "strategizing" with regard to social media that I see many agents missing the point and basically using social media as yet another "mass e-mail" type of marketing tool.   There's this strategy and that strategy and a whole lot of dancing around the truth ...
10/20/2009
Here recently I've found myself in more and more conversations with agents complaining about changes in their local MLS...most frequently I hear complaints about Prime Access. Now I've never used Prime Access, so I can offer no educated opinion one way or the other...however, what I'm finding is...
10/08/2009
The two greatest joys for me in my marketing consulting & coaching work are the successes I see happening for diligent agents who care and all that I've learned from working with these agents.  They are an inspiration to me and a constant reminder that a positive attitude (combined of course wit...
09/02/2009
I was on the phone this morning with Justin Brown, a real estate professional in Fort Worth, TX and he made a statement out of the blue that just blew me away: "I'm a door knocker.  I usually do a street every week...about a hundred houses." He went on to explain that last year was a very good y...
08/31/2009
I read a great post on AR this morning by Kevin Tomlinson that I couldn't agree with more. It concerns a phrase that I've heard uttered like gospel in nearly every sales realm I've experienced:  Buyers are liars. Now, underneath the ridiculous generalized corporate rhyming there is a shred of tr...
08/31/2009
In a conversation with my client Lynn Wetzel yesterday, I mentioned the 80/20 rule of sales and how many RE trainers have told me that it's actually 90/10 in real estate. Lynn then informed me that NAR recently posted that it's really 95/5.   Think about that for a moment:  95% of all RE transac...
08/19/2009
"Your database is too small." I've made this statement to more real estate professionals in the past 3 months than in the past year. Yes, the market is tough. Yes, sellers are scared. Yes, buyers are scared of missing a better deal if they commit to the one in front of them. Yes, there are trans...
08/18/2009
I just had a great chat with Grace Morioka in San Jose, CA and asked her what she thought was the reason for her success with internet leads and today's consumer in general. It was really simple:  Tell the truth. "The number one test of whether you're going to be looked at as a real estate profe...
07/30/2009