Mark Boyd's (markboyd) Blog

As if on cue, two weeks after my original post on marketing spam I received a solicitation and engaged in a dialogue which exposes a very common sales tactic that is causing much frustration, disappointment and wasted money on internet "marketing." This is a bit of a long post, so I've included a...

Having written press releases for the better part of the past 10 - 15 years, I'm constantly amazed at what is being sold as a "press release" on the internet. I'm even more amazed at the hundreds/thousands of dollars being spent on these things with the promise of wide distribution.  It's importa...