Carlsbad Real Estate and Market Updates → EncinitasCarlsbad.com

Here is our most recent home brochure for a nice home in Encinitas.  We pre-print the open house sticker on the face of the brochure so that we don't have to sticker all the brochures as we will typically mail between 5000 to 10,000 brochures.  Instead, the pre-printed sticker is undersized so th...

Here are some examples of two photos that we created for a recent listing.  The home had a lot of glass, so creating effective marketing images was important to really show off the home.  The first photo in each series shows the exposed image using flashes to properly expose the interior.  The se...

We've been trying to increase our mailing, and we have finally been able to ramp it up to some pretty serious levels.  How?  By taking control over the database and addressing of our brochures.  Recently we purchased a used Rena Imager I addressing machine (photo below).  This is a really cool ma...

Well, we got our Canon 17mm tilt/shift lens (TS-E 17mm), and so I decided to run a field of view test for my three primary lenses.  We take our real estate photos with a 24mm tilt/shift lens, a  14mm lens, and now a 17mm tilt/shift lens.  Because the 17 and 24 can be shifted, this gives us a tota...

We're thinking about buying Canon's new addition to the tilt/shift lens category.  They now have a 17mm tilt/shift lens.  This means that we could take near-panoramic, 40 megapixel images in our real estate photography using our new Canon 5D Mark II camera body.    We've used the TS-E 24mm lens f...

We finally got our Canon 5D Mark II camera body.  I'm sure that it will be a great camera as we love our Canon 5D, original version.  This one is 21 megapixels. The feature that is really great is the video-related features.  Yes, you can actually take HD video with the camera.  But that's not th...

The NAR conference is in San Diego next week, and we thought we would touch base to see if anyone from the photography group was headed out here.  My husband John and I live about 25 minutes north of downtown San Diego, and we plan to attend. John said he was willing to demo his pole camera rig o...

Here's our recent listing in Encinitas Highlands in Encinitas, California.  It is a super-cute beach home near the downtown, and it's a quick walk to the beach.  It's also just a quick walk to restaurants, the movie theatre, and the brand new Encinitas library.  We sent out about 15,000 brochures...

Our practice has been hectic here in San Diego which is why I haven't posted for a while.  Anyway, I wanted to share some of our latest pole photography and high dynamic range blending photos.  The home is a little beach cottage across from the library, and not far from the ocean.  However, it do...

I mentioned in my blog about the barrel distortion that occurred with the Canon 16-35mm lens at 16mm.  I thought I would share an actual comparison photo.  I don't want to suggest that the 16 is bad.  But I would apply correcting software on any of the images as it makes them look truer and bette...