Louisville Real Estate

Many home buyers think the appraiser is working for them.  After all, they paid the appraisal fee - so the appraiser has to be looking after their best interests, right?The appraiser does not work for the buyer, the seller, or the real estate agents. The appraiser's loyalty is to the lender. Why?...

While many persons focus on the positives of 3D home tours, I wanted to give a different take.  There are potential downsides to 3D home tours.First off, a disclaimer:  Have I used 3D home tours in my marketing?  Sure, absolutely!  That being said, do I recommend them for all (or even most) of my...

Marketing homes on social media can produce results. It does take effort and time to build a following.  After all, the old saying applies for social media: "If a tree falls in the woods, and no one is around to hear it, does it make a sound?".  If you don't have an audience, and make a post...ho...

Listing your home for sale is somewhat akin to baking a pie. You want it warm, fragrant, and ready just as company walks through the door. Too soon and it's half baked. Too late and it’s already cooled. So when is just right?It is important to consider major holidays, weather, local sporting even...

One of the most important things when preparing a home to greet its next owner, is helping prospective Buyers envision their life in the space.  That’s where decluttering and depersonalizing come in.  You, as a Seller, have to be ready to let go.Decluttering is clearing the space - getting rid of...

When a house creaks, a pipe leaks, or a roof needs mending after a wild wind’s tantrum, it’s time to call upon trusted helpers - contractors and vendors that can tackle the job. But how, you ask, do we find the right ones? Let’s journey together and find out!Every home is that owner's castle. Wou...

In the grand scheme of selling a home, it is the front of the house that first whispers (or shouts) to a would-be buyer:  Come in. You might belong here.Before a home hits the market, it’s worth taking a moment to stand on the sidewalk, and give the property a true once-over. Look not as an owner...

Before the sign goes in the yard and the listing hits the web, consider this:1. The Story Beneath the Roofline:Every home hums with a history. Is it the sun-soaked breakfast nook? The grandfathered fruit trees in the backyard? The workshop where someone once dreamed with their hands? Find the nar...

Selling a home is a mission.In the heart of every house there lies a quiet rhythm...not merely furnaces and beams, but stories, surprises, and sometimes, secrets - which can be the scariest thing of all. If you are a Seller (especially if your home is older), before you unveil your home to the wo...

In my last post, I spoke briefly about the importance of photography in marketing a home.  I wanted to dig a little deeper on that topic.  Below are 3 things to remember when coordinating professional photography for your listings.  Again, this is not an all inclusive list;  just something to con...