ARCHIVED BLOG POSTS
Still considered a relatively new approach to advertising, sponsorship marketing is becoming more and more prevalent. Sponsorship Marketing is when you or your business contributes money, time or resources to a cause or event in your community. When you sponsor an event you feel strongly about, ...
Welcome to the digital age. Don’t worry; everything will work out just fine as long as you embrace change. There is a lot of buzz going around these days saying social media will kill traditional marketing. Nothing could be further from the truth. Facebook, Twitter, LinkedIn—they’re just brand n...
It’s easier to remember a business by the face associated with it, than by the name alone. Everybody knows that. Why else would so many companies hire striking, young models to be the “face” of the business? I couldn’t tell you anything about T-mobile®, but I can tell you what pops into mind: a ...