Real Estate Relish

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Education & Training - Lois Geller Marketing Group
Let's talk about great marketing ideas...things that worked for you. Maybe you have a relationship building technique, or a special program on your website or an email deployment strategy. Share them with us.
RECENT BLOG POSTS
   I have grown up in the direct mail business, started in publishing years ago and worked for Better Homes and Gardens Books. We sold thousands of individual cookbooks, and decorating and crafts as well. I did a pro forma before each mailing (hundreds of thousands of pieces) and projected the re...
06/05/2007
   In the world of direct mail campaigns, we study response rates, conversion rates. The most important aspect of a program is do you make the cut, after the first "sort".   We all "sort" our mail, whether it is in our apartment building mail room, or at the kitchen table. Mail falls into three c...
06/04/2007
    Last weekend I wrote a post about selling my Mom's apartment in Miami Beach. So many people emailed me with advice. One person...Margaret Rome...sent me her cell phone number, and invited me on her walk this morning.   She told me how stressful moves are, and how hard it was for her to sell h...
06/04/2007
Thank you ActiveRain friends for advising me on ways to sell my parents' apartment (which I've had for sale for over 3 months).     The exclusive is past and I decided to list it with another agent. The one I'd chosen had written me a lovely note when my Mom passed away last September...and I wen...
06/03/2007
So, continuing using all of your great imaginations, if you find the media guy who does the ads on cereal boxes for your Cheerios...you might try an ad that says "I can help you find a new home for you and your favorite cereal by the Fall. Many lovely listings here in Woodland Hills, and when you...
06/02/2007
So you're sitting at your breakfast table eating Cheerios or Cocoa Puffs and other than the newspaper there...where do your eyes wander?     Sometimes to the cereal box, or to the milk carton. When I was a little girl we were "financially challenged), and there were few toys. My Mom (bless her cr...
06/02/2007
Why are all real estate ads condemned to be in the "real estate" section. I'm a marketer, and I wonder why agents just go where their prospects are....?   I was interviewing an agent recently, and she told me she advertises in Europe, China and Japan. She puts her ads in the Financial Times and o...
06/01/2007
 Sold! Direct Marketing for the Real Estate Pro Seminar will  be held at the Westin Hotel in Ft. Lauderdale (off Cypress Creek Road) on June 19th from 9AM to 12:00. Lois Geller, a very well-known direct marketer has put her expertise to work in the field of real estate so that agents, both reside...
06/01/2007
I was recently searching real estate websites, and so many of them didn't work. So one day when you have an hour consider:    1. Visiting your website. Put yourself in your prospect's mind and does the site immediately tell you what the business is?    2. Does it explain the benefits of working w...
05/31/2007
After posting some tips on this topic yesterday, I thought I would follow up with some additional tips that I always like to give to people that  attend my seminars. So, hopefully many of you will find these useful too. Test inserting a small gift in your mailing. Envelopes that are little bit bu...
05/23/2007
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Lois Geller

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local_phone(646) 723-3231
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Direct Marketing "guru" offers tips and advice for Realtors and Real Estate Pros.