Big old boring insurance companies used to all advertise the same way. They were afraid they'd look unprofessional if they tried something new or different or unique. Then along came Met Life, and made insurance more approachable by using the the Peanuts crew, like Charlie Brown and Linus and th
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12/09/2007
Fran was a great educator and a real class act. She worked in a university for many years and belonged to a group I do in New York. We used to talk at meetings, and she always had great ideas on how I might build my scholarships and also teach more effectively. A few years ago, she retired
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12/09/2007
I was training a group of top real estate agents on Friday, and it was a whole day of direct marketing training for them. We talked about direct mail, their websites, their advertising...and how to make everything work harder for them in 2008, as they are working on their Plans. When I looked
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12/08/2007
My apartment in Miami Beach has a brand new kitchen now and it looks better than ever. I sat down in the living room and looked out at the Atlantic Ocean and thought "this apartment is worth $575,000. My agent said I had to drop the price way down...and I did to $395,000. It is a quiet time of
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12/05/2007
Holiday time is always hectic as I find I like to thank everyone for all the good things they do during the year. So many people have referred my agency to prospects, and others have called about needing training in direct marketing to build their real estate prospect lists. And, so many Active
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12/05/2007
Michael McCormick works in my agency and we know that 40% of the success of your program is the list that you use, 40% of the success is your offer (free tips on buy or selling your home, for instance) and 20% is the creative. What do we spend most of our time working on...the creative. Why? Bec
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11/30/2007
Direct mail will work for you, if you plan it right. Talk about your prospect, not you. Consider giving them something FREE, when they respond, and when you email me...you might win a copy of my new book, Sold! Direct Marketing for the Real Estate Pro. Test using testimonials from satisfied clie
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11/30/2007
I'm in shock myself. The apartment was listed originally at $535,000 and now it is on for $399,000. It is a huge drop and a big loss as far as I'm concerned, as I'm the owner. Over $136,000 drop in price. Is this occurring all over in our Miami market? And is it indicative of the glut with all
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11/29/2007
For years, I worked in Toronto and in those days in the 80's it was blustering cold. I felt like Anna Karenina then as I blew down Bloor Street. It was my happiest time though, as I got to work for a wonderful advertising agency up there, Vickers and Benson. It was a place where people behaved
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11/25/2007
I'm the marketing guru and I'm trying to figure out how to invite people from Canada and Europe to visit my apartment, and consider buying a lovely place in Florida. With their dollars so great against ours, and their climates so cold, they're perfect prospects for my apartment and all the othe
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11/18/2007