The Language of Luxury

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We continue to be amused by the marketing we are seeing both on television and in our in box.  While watching both the US Open Tennis Tournament as well as the NBA playoffs, we are entertained by their co-marketing with Clorox.  The message was to instill that bleach is the answer, and how caring...
This weekend, we updated all our electronic gadgets with the latest improvements.  This morning as I checked the weather on my phone, I was astounded by more than the weather.  It listed today's date, reminders, etc...I found all this noisy and intrusive.  For me, this was way too much informatio...
Written by Ron & Alexandra Seigel-ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, compan...
As we were leaving one of our favorite nurseries, I spotted this large spreading shrub with unusual flowers.  This lovely plant is known as Grevillea "Honey Gem." Grevillea 'Honey Gem' is a grevillea cultivar originating from Queensland in Australia. It is a shrub that grows up to 6 m in height a...
It was such a joy to welcome back the stars last evening.  For the last few weeks our air has been smoky and foggy at night and during the day.  The rains in Northern California and the Pacific Northwest have helped the firefighters. Wishing each and everyone of you an abundance of Saturday Smile...
This was a new species of bromeliads that we spotted recently at Island View Nursery, in Carpinteria.  This lovely specimen with curly leaves comes from the Atlantic Forest" ecoregion of Southeastern Brazil.  It is also known as Grecian Urn. These grow on trees in the forest.  They do have a bloo...
We never cease to be amazed by the varieties of bromeliads.  While visiting Island View Nursery, we spotted pink Quill bromeliad (pictured above). The quills have a surprise of another bloom that it pushes forward.Pictured above is a close up of one in bloom.  Nature continues to amaze us on a da...
Pictured above is one our discoveries on the Northern California cheese route... Two years ago in October, we flew to San Francisco, to meet up with friends.  We stayed in Glenn Ellen, and one of our adventures was to explore the Cheese Road...The following excerpt is from the Matos  website. The...
This morning in the midst of running errands, we stopped at one our favorite nurseries.   We needed to refresh our front door plants.  As Ron was paying, I spotted this new hybrid petunia named "Amore" aka Queen of Hearts. Research revealed that there is an "Amore" aka King of Hearts.  Our nurser...
Yesterday around lunchtime, one of our neighbors knocked on our door with a gift of these Japanese cucumbers (pictured above) that she lovingly grew.  These are delicious, they do not have to be peeled, and they added crunch to our salad.   We are blessed with good neighbors in our area.  We are ...

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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