Sue White's (lanettia) Blog

As we are drawing closer to launch date of out Business Training Team website, I am doing more and more research on using Social Media in business.  This research has pointed out many subtle (and sometimes not so subtle) things that I need to be aware of when interacting on sites such as Faceboo...

I recently read an article that I felt was worth sharing: Has any sense of customer loyalty been lost in the current business climate? Major companies replace half of their customers in five years Similarly, companies are replacing half their employees in four and a half years The average America...

Whether you are a real estate agent, a home inspector,  a loan officer or a stager, SendOutCards can boost your revenues, customer loyalty, retention and provide you with endless referrals.  FACT: People are more likely to use you if they remember you. People are more likely to remember you if yo...

This was the topic of our webinar this week and I thought a recap of the training would be good.  There are several topics we discussed: 1.  Lead Capture Pages - these pages are used to collect information from your target audience in exchange for something of value.  Recently I conducted my own ...

A portion of my day is allocated to reading various articles on the internet.  In the past few days I have come across some unique ideas for getting your name in front of new prospects.  Here are just a few: "Out Of The Office"  Email message - Most people use their "out of the office" message wh...

  Are you fully utilizing what the internet has to offer from a marketing standpoint?  There are 3 basic steps to using the internet as a marketing tool:   Step 1 - Who is your target market?  Have you fully defined the target market that best fits your product or service?  Are you effectively re...

You need a way to keep in contact with your customers and prospects, whether you are getting your prospects through the internet, by networking with other professionals, advertising or other methods. It is a known statistic in the sales arena that it takes 7 contacts before your prospect truly un...

From Wikipedia:  Referral Marketing is a structured and systematic process that maximizes word of mouth potential. Referral marketing does this by encouraging, informing, promoting and rewarding customers and contacts to think and talk as much as possible about their supplier, their company, prod...

I have just spent the last 8 days in Gonaives, Haiti on a mission trip.  The picture is me inside of the home (I use that word loosely - it was a hut about four feet square that housed 6 people.)  There are three things I came back home with: 1.  A renewed appreciation of our country and what we...

Make a Referral Week 2009 is March 9-13. This is one tiny effort to make a dent in this recession and shine a light on the efforts and impact of one small business helping another. The goal of the event is to generate 1000 referrals for 1000 deserving businesses. During the week this blog will be...