Karen Schaefer's (kschaefer1) Blog

The other day, our fabulous APSD Certified Home Stager, Lisa Ketz posted a great idea for the name of her staging company. If you haven't seen it yet, I encourage you to take a look at her posting. She was smart enough to combine her creativity with some good SEO, whether she realized she was doi...

Whether I am consulting with my small business clients, certified APSD Home Stagers www.APSDmembers.com or with my Real Estate Agent clients from the 7 different countries we service, the one thing that seems to be the most common desire is to be the leader in one's market. So, how do you do that...

What are your 2 secrets to Home Staging Success? Ages ago I was reading an article about my all time favorite actress, Meryl Streep and the interviewer asked her what she perceived to be her secret to success. How was she able to make every character she portrayed so compelling, so believable and...

"The thing about success, is it doesn't always come when called...but it always comes given sufficient persistence, at something where success is, in fact, possible..."This is a quote from one of the greatest marketing minds I know...Dan Kennedy. Today, I read a fax blast that he sent where he wa...