FIVE WAYS TO PUT CUSTOMER CURIOSITY TO WORK FOR YOUby Julie Escobar“Knowledge is power,” right? Let’s face it, the world has changed a lot in the last ten years. Where consumers once had to rely on an expert to gain the information they needed about a particular topic, now they literally have a w
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09/15/2011
Real Estate Success Lies in the LongevityBy Julie EscobarUh-huh. Got it. You want it NOW. Right now. Success in a “just add water” -instant gratification in a cup kind of time frame right? And I can appreciate that. If I could just win the lottery I’d be that way too – one ticket – lifetime
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09/14/2011
Bookmarks to Keep You In the LoopBy Julie EscobarDoes it ever boggle your mind how fast things change in social media? Just when you get the hang of one way of posting, tweeting, uploading or updating – you wake up the next day and your screens look different, your options have changed and you h
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09/13/2011
With Just 100+ Days Left in the Year…Timing is EverythingBy Julie EscobarIt’s funny to think that what you do today – this week – this month will affect whether you and your family will celebrate a stress-free holiday season and finish the year strong, or whether you’ll be worried and hurried and
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09/11/2011
Six Silent Roadblocks to Real Estate Success With Julie Escobar & Connie Podesta First, things first…there has NEVER been a more important time to OUT-SMART, OUT-PERFORM & OUT-SHINE the competition than right NOW. To succeed in this business you MUST differentiate yourself in smart and positive w
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09/09/2011
By Julie Escobar A while back I had the great pleasure of sitting down with one of my favorite REALTORS,® Kathy Casarin to talk about the strategies and solutions she uses to ensure that she gets the expired listings she wants – every time. With our emphasis on Expireds last month, I wanted to dr
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03/18/2011
TWO LITTLE WEIGHTY WORDS THAT NEVER GO OUT OF STYLE By Julie Escobar “Thank you.” How often do you say it? How often do you mean it? It’s the season of thanksgiving and a great time to remember that manners matter—and they matter a lot. I know we live in a high-tech, 24/7, speed-of-light world bu
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11/15/2010
CUSTOMIZED POSTCARD DESIGN & DELIVERY AT YOUR SERVICE For many agents the ease, speed and convenience of choosing from the hundreds or postcards in our gallery is just the marketing ticket they need to stay on the fast track for success. But one size fits all, well, isn't for everyone. That's wh
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10/11/2010
QR CODES RAISE THE BAR(code) FOR INSTANT CUSTOMER INFORMATION GRATIFICATION It’s a funny thing about technology isn’t it; one day you’ve never heard of a product or service and the next day you can’t turn a corner, a magazine page, or an internet browser tab without seeing it. That’s how quickly
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10/06/2010
“I’ve always done it this way.” How often have you heard that phrase in the face of change? While I’m a big believer in learning from the past, keeping what works and listening to your intuition, I also cheer loudly for those professionals not afraid to try something new. After all “the times
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09/20/2010
