Real Estate By The Book

As you read this, millions of people and potential clients are “tweeting”. They are tweeting about everything. "The overstressed single mother is tweeting about needing a massage, new homeowners are tweeting about searching for a new home and the newlyweds are tweeting about their upcoming weddin...

Have you looked at your marketing budget lately and decided it's about time to do something different? One of the most effective things you can spend money on is Online Ads - often referred to as Pay Per Click (PPC).  These are ads that you do not pay for until someone CLICKS on it. We use these ...

  This is a fantastic list of over 60 places to put your web profile and build links from.  I think Eleanor Thorne makes some great points on how to organize all of this so that you can update your picture, update your keywords, and strengthen your Profile!   I started this list very quietly in 2...

Real Estate Companies large and small are pushing agents to have Facebook Accounts and Facebook Business Pages... Is it really worth it? The question for many people is weather it's  a huge time suck, or can you really generate leads using it? The average Facebook user has less than 150 friends. ...

Many agents offer news letters, special reports and "not to be found elsewhere lists" to attract potential buyers and sellers to contact them. While I am a big fan of generating leads and gathering contact information using one of these registration methods - requiring someone to register before ...

Knowing who your Community is will make generating leads so much easier! “Your Community” is just the new catch phrase for Target Audience.  Who are you trying to Generate Leads from?  Most Real Estate Agents we talk to answer that question with “Anybody who can Buy or Sell a House!” But the real...

Google announced that it is changing the Math behind how a certain site, or post makes it to the top. Websites that provide quality content will see more time in the top fold of the search. This change in calculations  is especially important to real estate companies that use “Long Tail Keyword S...

So maybe you’re on Facebook, and you kinda’ have that down – but every now and then you see a friend who has #Justsayin’ or #FB or #Padres.  WHAT IS  UP WITH THE # ??? It’s all about Twitter. In order to really understand Twitter – you have to use an app. I like Hootsuite – but Seesmic and TweetD...

This Social Media Marketing and Networking thing is kinda’ like being on a Diet isn’t it? I mean we’re 60 days (just about) into the New Year... and it's tough eating broccoli every week, and working out everyday, and all that other stuff that seemed like such a good HEALTHY thing to include in t...

Did you know that there are over 70,000 iPad and iPhone Apps available at the iTunes Store??  Wow! You can waste a TON of time looking through the catalog for the best ones to use!  Don’t get me wrong, we have iPads and iPhones at our house that talk to all of our other apple products – and it ke...