Thinking Outside the Mortgage Marketing Box

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Mortgage and Lending - M & T Bank
Ideas, tips and treasures for using old and new mortgage marketing ideas. I am looking to share ideas of how to use what we know about products and process to help market ourselves in new ways.
RECENT BLOG POSTS
T'was the night before Christmas and all through the listingNot a creature was stirring...not even my assistantThe brochures were placed by the entry with careIn hopes a new buyer soon would be there The agents and lenders were tucked in their bedsWith visions of binders and rates locks stuck in ...
12/22/2006
2 Comments
I wrote this for some commercial clients I worked witha number of years ago. They were looking at SBA fianing and wantd to know about a Buy-Sell Agreement and life insurance. Happy reading...Many businesses are great at what they do. They provide great client service and have excellent products. ...
12/21/2006
I originally wrote this post as a article for the Folchetti Report. Please send me your comments.Over the past several years, many new subdivisions have been added to the map in the Hudson Valley.  They have been built by builders and developers of varied size and experience, including even peopl...
12/20/2006
1 Comments
What is meme anyway. Here's back to Jennifer Fivelsdal, Skip Weisman and Jeff Ackerly.I enjoy real estate , coaching soccer, as much time on the beach as possible, and any place where the weather stays over 60 degrees year round.I have learned quite a bit about blogging ands real estate just play...
12/19/2006
Answers to more questions. I am sure I may have missed a few points (no pun intended). Please share your tax strategies. I wrotye this to answer some clients questions a couple of years ago.And away we go... Before we get started, please consult with your tax advisor before acting on any of the i...
12/19/2006
This was a niche I got into because I had been self-employed and still am.It is also an area not well understood by many loan officers. I would like to hear your comments and ideas in the area of providing mortgages for self employed borrowers. I wrote this as a article for Jennifer Fivelsdal's h...
12/17/2006
I was asked by an agent, how to keep the seller focused during the mortgaeg process after they accepted an offer. She fel tthat keeping them involved would keep them occupied and off of her phone. I prepared this for a newletter she send oput. This wqas written pre-bubble so be patient. We have b...
12/17/2006
As I continue to rummage through my computers attic I came across this blog entry for a commercial blog I posted a while ago.When you apply for a commercial loan, it is critical that you take some time to develop an Executive Summary for the financing you are seeking. What is an Executive Summary...
12/16/2006
Many of you are considering getting into commercial. Some of you already have. Good luck, it can be profitable but it will be different. Here is a post I wrote in another blog to help explain some of the basic differences between the two markets. Rememebr I said basic and this is designed to expl...
12/16/2006
Selling your home is one of the most important things you will do in your life. There are many things you will need to do and details that you will need to monitor to make the sale of your home as profitable as possible. These 9 steps will help ensure the process moves along smoothly and gets you...
12/12/2006
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John Klassen

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Ideas, tips and treasures for using old and new mortgage marketing ideas. I am looking to share ideas of how to use what we know about products and process to help market ourselves in new ways.