James Hoff's (jameshoff) Blog

There are many of us out there that take our jobs personally. Although we have to separate our emotions from the job, I take my business personally because it makes me more passionate about what I do and who I do it for. Regardless of how much of the "personal" we set aside, there is one thing th...

We all have written offers. We all have had the "lay-up" deals that magically come together but opposite seems to be the "norm" ... or at least what we remember in full detail.So, what can you do when writing an offer to be fair to your buyers but still give yourself the best shot with the seller...

WARNING!!! If you are the kind of agent that wants to "edge out" the competition when writing offers on a very sought after home and you are advising your clients to write a non-contingent offer when they still have a house to sell ... you better be ready to take out your checkbook. There is ABSO...

Hey Folks,I'm having an open house today at 12 Victoria Lane, Coto de Caza from 1-4PM ... RAIN OR SHINE!Please pass the word to any friends and/or family that may be interested in checking this out as a place to make their new home.If you are not able to make the open house today, please follow m...

I'll go ahead and start with the "shameless plug" ... follow me on Facebook, find me on Instagram, I'm on Twitter @JamesHoffRealty ... FOLLOW ME ON TWITTER and sometime during my open house today we'll do a LIVE BROADCAST with a tour on my listing in Coto de Caza!Now the good stuff ... (in a very...

I'm not sure how the rest of the country operates but out here in California, both listing and selling agent are required by State Law to conduct an AVID.The inspection is exactly what it sounds like; the agents walk through the home and report on visual findings (cosmetic stuff). For example, yo...

We are all here to sell houses and most of us just want to close as many deals as we can each year.To this day, I don't understand the reasoning behind listing agents that only put ONE photo on the MLS to advertise their property. To market a property the correct way, you'll need more than that f...

One of the most important things you have when making a first impression and from my perspective, most agents do it the wrong way.There is a lot that goes into selecting your attire for different occasions and "dressing the part."Whether you like it or not, we all judge the book by its cover ... ...

... is less of a driving factor than many agents realize and is not the question you should be answering for a prospective client. Understanding market conditions is key and it’s your job as the agent to find the leverage based on market and apply that to the season/time of year. Admittedly, I li...