Business in the Crawlspace

"Taking a pledge will not make bad liquor into good, but it will improve it."  Mark Twain Every leader, supervisor, coach, team member and parent has been told of the value of giving positive feedback.  We've heard reasons why.  We've heard we don't do it enough.  We've learned all of the basics ...

Link building is one of the major keys in ranking effectively with the search engines. Many techniques have evolved to capitalize on the hidden gold from attaining top rankings and getting free search engine traffic.  Of them all, link baiting has to be one of the best methods to build incoming l...

Picture This:  You're considering patronizing a certain business, and decide to look it up on the Internet before making your final decision. Up pops their website and it looks like someone went berserk with a web design program. The fonts are either unreadable or the text is so large that it scr...

Confused about RSS? It really not as confusing as you might think. Discover the basics. Undoubtedly, you have visited various websites as you search the Internet for information, and you see icons or read messages that invite you to subscribe to the site's "RSS Feed". But you may not really under...

Machete Innovation to Jungle Growth Part 3 The Maverick Builder 3. Who are the targets pre-listings vs. at time of sale? It may seem obvious to you, but let's look again.  I want to take a retail example to make a point.  In many cases, the consumer is not the shopper: Think of a mom.  Could be y...

Today I'm going to share with you a simple shift in your thinking that conservatively, could multiply your income. Yep, I've seen it time and time again... a slight shift in the way you see yourself and whamo! Unbelievable increases in your profit potential and your business. Do you know what it ...

Machete Innovation to Jungle Growth Part 2 The Maverick Builder 2. Where is the purchase or buying decision made? This is a great question because unless you have researched this question or brought in focus groups, you are probably not sure of the #2, #3, #4, and #5 answers. Please re-read the q...

  EBay has been referred to as the fashion capital of the internet, and with good reason. According to one ratings website, EBay's Clothing, Shoes & Accessories category is the #1 website for fashion. The site attracts well over one million buyers a month who are specifically looking for fashion-...

Last week I made an early morning trip to a seminar/book promo breakfast.  After breakfast I decided to check out other areas of the facility and I caught a few moments of a morning with Jack Welch, the former CEO of GE. As I stepped through the door, a question and answer session was in progress...

Machete Innovation to Jungle Growth Part 1 When Procter & Gamble first championed brand management, astute marketers quickly boiled it down to four things: •·          Superior understanding of the consumer •·          Product or service differentiation •·          Strategic marketing •·         ...