expresscopy's (expresscopy) Blog

Getting your postcard noticed by potential clients can sometimes feel daunting. Agents are not only tasked with trying to design a postcard that grabs the attention of potential customers, but crafting a message that encourages potential customers to act. Direct mail is a waste of time, right?Non...

Conducting a direct mail postcard campaign may appear simple on the surface. After all, all you do is slap your contact information on a postcard with a stamp, mail it to everyone in the neighborhood and wait for the cash to come in, right? Wrong! The truth is successful direct mail campaigns are...

In merely a decade, social media has transformed the marketing landscape in ways nobody could have predicted.  Ten years ago real estate agents had to depend on expensive billboards and bus benches to reach prospective clients. Today agents can target prospective clients 24/7 at virtually no cost...