RECENT BLOG POSTS
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Chased by a Bear! There is a story of two people in the woods, being charged by a hungry bear. One stops to tie his shoes, the other scoffs, “you can’t outrun a bear.” “I don’t need to outrun the bear, I just need to outrun you.” His companion replied. So too, with marketing in a local market. Yo...
03/12/2009
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Curb Appeal for Search Engines When you want to show yourself off, you may decide to put on your best dress. When you talk to your clients, you tell them to stage their house, to present it to its best advantage. When you put up a web site to attract potential customers, you need to do the same t...
03/11/2009
Page Title Tags Yesterday I discussed keywords and the Google Keyword tool. Today, we will explore page title tags. These are the first of several elements that are in the hidden code for your web site. It is one of several elements that the search engines can see about your page that you and you...
03/10/2009
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There are many ways to market ones home staging business. Most of them are enhanced by having a good web site where you can refer interested people to learn more about you and your business. That way, when you give a talk to a church group or Chamber of Commerce luncheon you can give people a web...
03/09/2009
Last week, internet marketing expert Frank Kern launched a new product that sold for $2,000 each. In less than 24 hours he sold 2,000 units. That's $4,000,000 in one day. Not too shabby. Who would have thought you could sell such an expensive product to so many people so fast in today's economy? ...
02/20/2009
Have you ever passed by a blank billboard on a backwater highway with a 1-800 number on it? Or perhaps one saying, “Your message here?” I have, but it’s been a while since the last time. Mostly I suspect, because I seldom venture off the main freeways in my normal travels these days. In past year...
02/07/2009
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This post was originally used on one of my other blogs, but specifically mentions Homestagers so I thought I would share it here as well. --- Within the internet marketing world, people have ten's and hundreds of web sites. Each with a different URL and each targeted to a specific niche or purpos...
02/02/2009
I just published a free report titled, "Why Most Small Business Web Sites Stink." It builds on a couple posts I have made here on Active Rain and in my other blogs in the past month or so. And while the report is aimed at all small businesses, it applies to home stagers and Realtors as well as a...
01/26/2009
Ethical Bribes at a Trade Show Help Business Build Web Sites that Work [This is the third of five articles, comparing a trade show to the functions of a small businesses’ web site.] Vendors at trade shows often use “ethical bribes” such as gifts, drawings, contests, even a chance to putt a golf b...
01/17/2009
This is from a series I recently posted on my blog www.MicroBusinessSpecialist.com/blog The information is applicable to any small business including real estate and home staging professionals. I announced a special offer today connected with this on my Home Staging Squidoo Page that is open to a...
01/10/2009