Elisa Cho's (echorealtor) Blog

As real estate professionals, our job is built on relationships, trust, and communication. So why, then, do we sometimes overlook one of the simplest ways to show respect and build rapport—pronouncing someone’s name correctly?  Recently, at an event, my name was announced over the mic—twice—incor...

I’m thrilled to share that I was recently quoted in the Nov/Dec 2024 issue of The Residential Specialist! The article dives into how the real estate industry is adapting to changes surrounding the MLS, particularly after the recent NAR settlement. As someone deeply passionate about fostering tran...

The holiday season is a busy time for everyone, but it’s no excuse to let professionalism slip. Recently, I received this email (details have been slightly altered to protect identities). It’s a prime example of what not to do as a real estate agent, no matter how experienced or pressed for time ...

Sometimes, life surprises you with a moment so profound it reminds you why you do what you do.Thirteen years ago, a girl walked through the doors of Power Martial Arts. She had so much potential, but life was pulling her in all directions. Little did she know, she was looking for more than just a...

Recently, I participated in a local zoom meeting where one of the moderators expressed a special "Happy New Year to our Chinese brothers and sisters." I appreciated the sentiment of trying to be inclusive. However, the end result was the opposite as there were other non-Chinese participants on th...

Did you know? Towards the end of every month, New Jersey REALTORS® publishes a Market Report for every county and town in New Jersey for the month prior. If you would like to stay informed about local market conditions in New Jersey, reach out to your local trusted REALTOR®. If you are not in New...

Open House: Sunday, January 30, 2022 @ 12-3pmGorgeous Duplex-style Home built with elegance and quality in mind. First floor features: Beautiful Marble Entry Foyer, Full Bath, Garage, upgraded open kitchen/living/dining area, and sliding doors to private, outdoor patio, high ceilings. Second floo...