RECENT BLOG POSTS
Ever wish you had a time machine and could start your real estate career over? With all the experience and skills it's taken you years to develop? Well, you can't turn back the clock, but you can move forward, with the benefits of your own knowledge, plus these great lessons learned. Here are so...
08/27/2010
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Some of the most commonly neglected sources of a REALTOR's business are past clients and those in their center of influence (your Book of Business). These are people you have either worked with in the past or who know you are in the business. Or in other words... those who know, like, and trust y...
08/26/2010
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Community involvement is another powerful promotional way to get to know people in your market area. Making a significant monetary donation to a local group is a great starting point, but getting personally involved is even better. Keep your focus narrow and localized. 1. Rent a popular venue i...
08/25/2010
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While SEO is the hot topic these days when agents and brokers talk about succeeding on the Internet, there is one thing you absolutely must know: you need to know that without SEO, you stand two chances at success when it comes to attracting Internet buyers: 'slim' and 'none.' Every agent and bro...
08/24/2010
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Scheduling the "Perfect Week" Many real estate professionals invest too much time and too little urgency in their businesses. They commit well over 40 hours to the job, and put themselves "on-call" seven days a week. They spread themselves thin, and then, in order to sustain themselves over this ...
08/23/2010
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Stop "selling to prospects" and start "caring about clients". Here are several suggestions:1. Focus on the getting to the "truth" from your potential client's situation. You may or may not be a fit for each other, so focusing on the end goal of making the sale only derails the trust-building proc...
08/23/2010
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The purpose of this article is to assist you in getting your listings sold so you can help your clients achieve their goals. It is critical in any market to make your listings stand out amongst the sea of other available properties. Some critical factors you can not change include: location lot s...
08/20/2010
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Typical Errors & Omissions Claims -These cases were given to me from our E&O Carrier as being the most common types of cases (not in order of importance)...Hope you will gain some insight from my comments. A REALTOR® is exposed to potential liabilities every day. Whether you're showing a listing...
08/20/2010
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Every transaction has one of those magical or monstrous moments that can make or break the sale. At that moment we are the ones in the hot seat, and the client looks to us for the answers. How well you respond to this challenge affects your relationship with the client forever more. Three steps ...
08/19/2010
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What Sellers Really Want From Their REALTOR Here are 10 things for you to do to develop loyalty from your customers and word-of-mouth referrals: 1. Deliver what you said you would at your listing presentation. Your credibility is at stake. Do what you say you will do. Tell the Seller what they "...
08/19/2010