The Power of Transaction Process Visuals As busy real estate professionals, you understand the ins-and-outs of a transaction and can operate one like clockwork. However, buyers and sellers are often unsure about the process, even if they just bought or sold a few years ago. Furthermore, the buye
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08/08/2023
What is Your Move Mark? Virtually everyone has a challenge with their home. Maybe they wish it were just a little closer to town, want a soaking tub in the primary bathroom, have less upkeep, or more energy-efficiency. Most people will live with a few of these issues until it just becomes too mu
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07/27/2023
Summer Market Opportunities Today I want to talk about Summer real estate market opportunities - not just for selling, but for your buyers too! This is a fantastic time to be out there in real estate. Summer is a perfect time for both buyers and sellers. First, let's talk about buying opportunit
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07/25/2023
Parking Matters As urban and suburban areas across the country struggle to add more density to their city centers, the issue of parking is going to become a weightier topic and one that you as a real estate professional need to be aware of. Some cities have done a great job of developing with wa
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07/14/2023
We have been working with Sharon Scott since 2005 when Shauna built her first brand (one of Shauna's all-time favorites, by the way!). Sharon's life and business has changed since then and it was time for a real new brand.Over the years we have done a few partial refreshes, but now it was time to
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07/07/2023
Breaking Through Housing Market Gridlock There is no doubt that buyers are in a tough spot with the rise in mortgage interest rates. Many buyers have simply assumed that they can't make a move because mortgage interest rates went up last year and haven't come back down. Although it seemed that t
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06/26/2023
Welcome to this week’s Zebra Report. This week I want to talk to you about how your business should respond when the market is going through a period of limited turn-over and whether agents’ natural reaction to cutting back on marketing is the right one.This week a client asked me whether they sh
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06/16/2023
Improving Your Call-to-Action There's a skill to marketing and today I want to talk about calls-to-action. A call-to-action (or CTA) is when you prompt your reader to do something. So, if you are sending out a market update mailer, your call-to-action might be something like, "Call me if you wan
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06/09/2023
Branding Spotlight: Sandra Hines We had been working with Sandra for well over a decade and when she decided it was time for a brand refresh - we were ready, willing, and eager to help! Sandra has adjusted her business quite a bit over the last several years, but what hasn’t changed is her dedic
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06/02/2023
Visual Bio: A Must-Have for Your Marketing Toolbox When is the last time you really reviewed your biography that you use with your listing/buyer presentation or on your website? Does it include paragraphs of text? If text is all you have to showcase your expertise and experience, you are missing
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05/26/2023
