4 Letters to Revolutionize Your Listing Lead Gen Strategy Tired of tech and want an easy-to-execute listing lead strategy? If you think it sounds too good to be true, it's not. I developed my Letters for Listings series more than two decades ago. Although the series has been updated, the mechani
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07/12/2021
Hot Trends in Renovation This week I am on-site at one of my properties. I've just finish a renovation here, and I have to share something very important: the building industry, home design industry, renovation/remodel industry—they're all changing! And it is dramatic. That's why I have schedule
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07/02/2021
Leave a Lasting Impression at Your Next Listing Presentation Picture it. Your potential seller's dining room. 7:32 pm. You have reviewed their home, provided them with information on pricing, and have shown all your materials. Do you ask for the business? Ask if they are interviewing other agent
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06/25/2021
Is it Time to Refresh Your Brand? Evolution, not Revolution, is the key to a successful brand refresh! If you think about companies that have been around for decades, most of them go through a brand refresh at some point. Think about Pepsi, Starbucks, and even Google! It is rarer that a company
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06/11/2021
A Shifting Market? Here’s What You Need to Do! The real estate market changes all the time as the balance between supply and demand and buyers and sellers changes. If you are seeing shifts in your market – perhaps more inventory is coming on the market, buyers go on vacation, or a new constructi
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06/04/2021
LYNNWOOD, WA - July 21, 2021Agents with listings already have a time advantage in a regular market. After all, a typical listing takes less than half the time of a buyer transaction. Now factor one of the most extreme inventory-short markets we have ever seen and all that goes along with it - mul
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06/03/2021
How Do YOU Spell Relief? B-R-A-N-D I hope some of you have enough "experience" to remember the old Rolaids slogan in which people with heartburn were asked about how they spelled "relief" and it was spelled R-O-L-A-I-D-S. In real estate, we have different kinds of heartburn: Heartburn when a pas
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06/03/2021
Don't Lose Sight of Your Quality of Life! Anyone who knows me knows that I have a long-held belief that the first and the most important thing in your business is creating quality of life. As our inventory-lean markets move faster and faster, I want to encourage all of you to think about your qu
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05/21/2021
How Fun is Your Brand? You may have a logo or you may have a full brand complete with color palette and logo rules. If you have a brand, you may have thought about things like house flyers and just listed cards, but what about some things that are fun for your business? Here at The Lones Group,
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05/17/2021
Eviction Moratorium Wars There is mass confusion right now over the Federal and State eviction moratoriums brought on by the COVID pandemic. It is critical that agents fully understand how these moratoriums affect their clients. I will try to lay the facts out in a simple manner as to simplify w
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05/07/2021
