Sales & Marketing Strategies for Real Estate

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Real Estate Broker/Owner - Fisher & Company, P.A., Marketing & Creative Strategists
Business really is like a football game. Every day you have to show up with your game face on, your play book open, and be dressed and ready to play. However, showing up isn't enough. You have to get into the red zone, and then be effective once you're there.

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9 Comments
A Builder has his own site agents covering his model homes daily.  They are employees of the Builder, and work exclusively for him.  The Builder has a full sales and marketing department, and they are doing their own advertising to attract potential home buyers out to their model homes and commun...
02/06/2010

13 Comments
  You Be the Judge: Should This Real Estate Agent Be Paid?    The Case Before the Court: A “For Sale By Owner” seller spent time and money advertising his property, holding  open houses, and doing everything he could think of to attract a buyer to his property.   Several area real estate agents s...
02/03/2010
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Deborah Fisher

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Observations on the homebuilding and real estate market from a former senior level marketing executive in the home building industry now the president of a hybrid sales and marketing firm geared to builders and developers.
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