Sales & Marketing Strategies for Real Estate

Real Estate Broker/Owner - Fisher & Company, P.A., Marketing & Creative Strategists
Business really is like a football game. Every day you have to show up with your game face on, your play book open, and be dressed and ready to play. However, showing up isn't enough. You have to get into the red zone, and then be effective once you're there.



Fisher's Law # 3: Email boxes are vacuums that when emptied will be refilled at a rate faster than the previous emptying. Here it is Friday, I have a to-do list the size of the old woman in the shoe's grocery shopping list, and I have just emptied my email in-box. 422 emails not including the can...
Great. I just received an email blast from a BIG builder (you know who you are!) on another expensive campaign that is going to do little to advance their number of sales for the quarter.  (And after being in the home building industry for so many years . . . I am well familiar with trying to mak...
My parents had it easy. They really did. After a day at the office, Dad came home and had the role of Jim Anderson in "Father Knows Best". Smart, never raised his voice, always dispensing tidbits of wisdom, dad, a general contractor, left the office behind at the office. My mother, a June Cleaver...
On Monday I flew into Las Vegas (yes, that Las Vegas) for the National Association of Home Builder's 2009 International Builder's Showcase.  I had been invited to share my insight on marketing to other building professionals by fellow AR member, Steve Hoffacker, so I spent Monday making the trek ...
I recently shared in a (private) blog with other Real Estate professionals around the nation that I recently had the most complicated closing of my thirty-year real estate career.  Even the real estate attorney closing the file said it was the most complicated file he had ever closed.  At the end...

Deborah Fisher

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Observations on the homebuilding and real estate market from a former senior level marketing executive in the home building industry now the president of a hybrid sales and marketing firm geared to builders and developers.
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