Sales & Marketing Strategies for Real Estate

Real Estate Broker/Owner - Fisher & Company, P.A., Marketing & Creative Strategists
Business really is like a football game. Every day you have to show up with your game face on, your play book open, and be dressed and ready to play. However, showing up isn't enough. You have to get into the red zone, and then be effective once you're there.



Whether you are a first-time homebuyer, or a seasoned "pro" at buying and trading up to that next dream home, with all of the new governmental regulations and requirements placed on mortgage lenders, every home shopper will benefit by knowing not only how much of a mortgage the lender can provide...
I read a featured blog post from Mesa, Arizona Real Estate Broker, Teri  Ellis this morning regarding another agent's request for her to list and market a home that sounded as though the other agent and the sellers were involved in a "buy and bail" plan. For those of you unfamiliar with the term ...
This morning a local television station in North Florida aired a story about one of their employees having a bad experience searching for a rental property on Craig's List, the premier go-to on-line web-site that gives the term "searching the classifieds" an entirely new meaning. Reportedly, an e...

Deborah Fisher

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Observations on the homebuilding and real estate market from a former senior level marketing executive in the home building industry now the president of a hybrid sales and marketing firm geared to builders and developers.
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