Sales & Marketing Strategies for Real Estate

So far in my series about emarketing, Email Marketing: Have We Killed the Golden Goose - Part I,  Part II - Improving Your Open Rate, The Four Letter" Words of emarketing - 200 Triggers that Flag SPAM Blockers & Stop You at the Gate, I brought up the following points: Email marketing is losing it...

  I have been blogging recently about how Realtors and builders are not getting the results that they once enjoyed from their emarketing efforts.  See the posts Email Marketing: Have we Killed the Golden Goose Part I & Part II - Improving Your Open Rate.  To recap, fewer emarketing messages are g...

For the second day I have come into the office to discover that the Internet is down.  This is serious.  I feel like I am on a deserted island and living my worst nightmare.  Sure, I have my trusty Blackberry Curve, but it's just not the same thing!   A mobile browser is okay in a pinch . . . but...

In my previous blog post  "Email Marketing: Have We Killed the Golden Goose? Part I" I stated that I believe we have been using email marketing recklessly and as a result, consumers are ignoring their in-boxes because of the amount of irrelevant mail they have to endure.  I presented some strateg...

Three emails I would really like to send: Dear Dethroned or Exiled Monarchy, I would be happy to help you with your banking needs.  When can I expect the check?  Would it be okay if I used your money to float my business until my ship comes in? Since we are on a first-name basis, and you are so g...

With fewer buyers driving around aimlessly looking at open houses and model centers, in yesterday's blog post "Consumer Behavior in a Downturn How to Adapt & Generate Business - Part I" we were trying to shed a little light on how to adapt and position yourself in front of consumers who might hav...

Having been through multiple market swings over the years, and survived, I feel incredibly optimistic that I can still grow my business even though many are saying that we are in "hard" times.  No matter what business you are in, you can use this time to grow your business through different strat...

My business is a little different from that of most Realtors.  We are a marketing company that also happens to be a real estate company, so we are working not only with real estate agents on a regular basis but also with builders and developers.  The one thing that both builders and Realtors are ...

I am taking a page from my personal life and turning it into a coaching session.  Hope you pick up some pointers or take the opportunity to share your tips and techniques, or even vent, by posting a comment. Take care of the customer and they'll take care of you. The customer is always right, ev...

If you have a home to sell or are looking to buy, an FHA loan could be the deal maker. Now that the Jacksonville (Florida) real estate market is ramping back up, buyers are searching for the best value in a home and the best value in a mortgage.  But with all the chatter in the media about tighte...