Boy this is timely... considering all I have been flapping about here in the Rain.I just came across this article on the Wall Street Journal's website. "The Allure of the Fruit Bowl: Home Staging ‘Twiddles' With a Buyer's Mind"It reinforces the fact that Realtors don't understand what we do. The
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04/09/2008
When Active Rain "works" it does something quite wonderful. It grows, and expands, and teaches, and challenges. It creates dialogue in places and spaces where there was none. I think sometimes we forget that we all here are a community. An ever growing community, but a community non the less. In
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04/09/2008
I have been writing here on Active Rain for nearly 2 years now and have seen the presence of home stagers explode here. Even though we share much of ourselves to this great community, in general it AMAZES me how ignored, snubbed and misunderstood our message has been by the overall Realtor commun
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04/08/2008
Daily hundreds and hundreds of bloggers post here on Active Rain... all with the hopes that what we write connects to an audience. What makes blogging on AR uniquely different from other blog platforms is the fact that because it is a social network, posting here first reachs a tighter member aud
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04/01/2008
I hate to break some Realtor's chips... but for many of you the belief you have, regarding the role pricing plays in real estate sales, is not cracked up to what it could be. Believe it or not there is a simple yet profound parallel lesson that can be learned from how Lay's potato chips are packa
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03/31/2008
Even though we live in a consumer society, it's an odd fact that home sellers typically do not view their property as a product for sale in a marketplace. Because this is so, a home's sale often languishes. But this need not be the case. Basic marketing teaches us that how a product is perceived
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03/27/2008
Yesterday I received a call from a desperate home seller looking to home staging as marketing solution that would help finally sell his $499,000 town home which has been on the market for months and months now. The buyer was quite frank about the fact that when compared to similar units for sale
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03/11/2008
From the time we were small kids we were taught that there is a difference between what is good & bad and what is right & wrong. While those FIRST lessons of life had to do with basic relationship skills and behaviors, as we got older we gained awareness of other good & bad, right & wrong rules t
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03/03/2008
For home sellers it is the best of times, it is the worst of times, it is the age of wise choices, it is the age of foolish decisions, it is the age of sales success and the age of missed opportunities.In short, now is an age where sellers are finally realizing that how their own "sales tale" pla
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02/26/2008
Many of you have emailed wondering just where the heck I have been for the last month. Well, I really have no better explanation than to say that I have been busy "working" on many things I needed to do to succeed in a market that has thrust upon us all new challenges. While there have been quit
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01/16/2008