Craig Ernst's (craigernst) Blog

More and more agents every day seem to be looking towards some type of specialization as a way to: Gain a competitive edge over other agents in their marketplace, and Increase their value in the eyes of consumers (who have more information at their fingertips now than many agents did twenty years...

“There are no new fundamentals. You’ve got to be a little suspicious of someone who says, ‘I’ve got a new fundamental.’ That’s like someone inviting you to tour a factory where they are manufacturing antiques.” –Jim Rohn This post is about a wondrously effective method of rejection-free prospecti...

I first became an avid listener of "spoken word" audio in the late 80s, during my first summer working in sales.  Zig Ziglar, Brian Tracy, and Tom Hopkins rode around with me pretty much wherever I drove that summer and for a long time afterwards.  I’ve never forgotten Brian Tracy's excellent adv...

What if I told you that there’s one tiny tech mistake that I see smart agents make on their websites and blogs-- again and again-- that could be costing you a lost commission every month? Would you want to know what it is and how to fix it?  Here's what I'm talking about: As good bloggers and sit...

Well, the headline pretty much says it all, so let’s dive right in! 1) Specialize I firmly believe that we are quickly moving towards a time where specialization in real estate will become the rule, rather than the exception, just like it has in law, medicine, and many other professional service ...

Over the past few decades, the focus of psychological research has expanded to encompass much more than the just study of “abnormal” individuals. In fact, some of the hottest areas of psychology today (social psychology, positive psychology, and the cross-over field of behavioral economics) focus...

Whether you’ve been blogging for a couple of days or for a number of years, you’ve certainly discovered this: Blogging can be fun. Blogging can be gratifying. Blogging can be profitable. But one thing blogging is not—when it’s done right—is easy. So, here’s my question: Are you leveraging those f...