The Real Estate Copywriting Blog

Every day my email brings another offer of some program, mediation, etc. to help relieve me of my stress.Because of course I'm stressed, even if I don't realize it. It's because I'm carrying around all this baggage and negative self-talk - of which I am unaware.So - if I just buy whatever they're...

You probably know there are many reasons for low response rates, both from your website and from your mailings. Many of them can be overcome. Reasons for low response rates include: Poor writing / bad grammar: If your web pages or letters seem garbled or confusing, people won’t read, let alone re...

Do you know who your most important real estate client is? The answer is easy. The one you’re working for right now is your most important real estate client.Master copywriter Bob Bly recently wrote about treating every copywriting client as the most important – no matter the size of the job or t...

After a couple of weeks of being unable to log in to Active Rain, hitting the "forgot password" button numerous times, writing emails to everyone and every place I could think of, and getting zero response, suddenly I got in!When I tried logging in again today, I thought I'd just try again to see...

You know I believe in prospecting – both by postal mail and email. When you target your audience, it is the most direct way to reach the people who are most likely to use your services.However, to be effective, the writer/marketer must follow a few basic guidelines. Otherwise, your prospecting le...

Have you ever read an email subject line or seen a news broadcast that referred to something by its acronym – and it’s one you’ve never heard before?I sure have. Just this morning a news broadcaster was mentioning the impact of something. But I don’t know what it was because he referred to it by ...

Do prospects who have never met you know that you are a unique individual – with perhaps the exact skills needed to help them with a real estate transaction? If you sent a prospecting letter or they just happened on your website when searching for an agent in your community, all they have to judg...

Yesterday's email brought a note from a kind, generous, and creative soul named Dave.With reference to my Thursday email, he said: I know this was just a test to see if we read all of your email.My answer is, "yes, I read all of your email" and I did find the 2 mistakes that you so cleverly inser...

For quite a while now I've been thinking that ever-rising housing prices could not be sustainable. They would eventually reach a point where home buyers simply could not afford to go higher. But - the experts were all saying I was wrong. They predicted that prices would continue to rise, often by...

Unless you're related to a lineman - or been annoyed by one - you probably don't give them much thought.Since I'm the proud Mom of a lineman, I do. And I believe they deserve all the appreciation - and cooperation - they can get.These are the guys who are out there in all kinds of weather, repair...