The Real Estate Copywriting Blog

Since I haven't been an agent for a good many years now, I had no intention of posting to the  "March to a Solution | ActiveRain March 2023 Challenge" .Then I remembered a strange situation.We were selling what we referred to in those days as a 'Hippie Cabin." We had a lot of those in the 80's an...

There's a holiday I can get behind, since I consider a mid-day nap the ultimate in luxury.National Napping Day was created in 1999 as a way to raise awareness of the importance of sleep - and to help people recover from that lost hour when Daylight Savings Time begins. Studies have shown that thi...

If you talk too much, you could be talking yourself out of real estate success. You might, even if you aren’t aware of it. If you’ve ever felt that you were on the verge of signing a new listing or a purchase agreement, but it suddenly went sideways, talking too much might have been the cause.  ...

I'm so glad to receive "new comment" emails again. I've missed that all these months, and have often been late in replying because I forget to go look.But - oh the flood this morning!I assume I'm not the only one whose in-box was filled with comments from long-ago posts. I think I deleted about 5...

Celebrated each year on March 8, National Proofreading Day is a reminder to strive for error-free writing.Everyone makes typos, grammar mistakes, and spelling errors, so proofreading is vital.Typos, grammar errors, and spelling mistakes make us look bad.Mistakes make us look unprofessional. Our w...

Many real estate agents do struggle with grammar. And that's too bad, because grammar goofs make agents look unprofessional.Since your written words are often the first impression potential clients have of you, looking unprofessional could mean that it's the last impression.That's why I wrote A G...

For the past couple of weeks,I’ve been hearing more and more about the wonders of AI (artificial intelligence). Some say you can save time and money by using AI to write your blog posts, articles, letters - and even short stories.Some also say that AI will put an end to my career - and that of ev...

When you're in a business driven by appointments with other people, "empty space" between those appointments is inevitable.So - you find yourself sitting at your desk or in your car with 5 minutes, 15 minutes, or even a half hour of being "on hold." I don't know about you, but being on hold is on...

When showing homes to buyers, do you tell them that you don't have any more information about a specific house than what was provided in the MLS listing?If you have not yet seen one or more of the houses you're showing, I think you should disclose that fact to the potential buyers. Here's why...Y...

You've probably read articles advising you to pay attention to what the top agents in your marketplace are doing, then copy them. In some ways, that's good advice - although no one should aspire to merely be a clone!This morning's email from eleanor@kreativcopywriting.com offered a twist on that ...