The Real Estate Copywriting Blog

Yesterday I was at Aweber posting the email that went out to my list this morning. While there I happened to glance at the list of "Monday messages" sitting there waiting to be sent.And what did I see??An ugly sight. A typo in the headline for next Monday's message. After saying thank you to the ...

Sometimes when you're writing you find that you've used the same word too many times. Other times you write a word and know that it is almost what you mean, but not quite.You know there must be some word that would be just a little bit better.In an article I read this morning, the writer said whe...

Is the real estate market still hot?  Conflicting news reports sure don't tell the story, so I thought I'd ask the people who know: Real estate professionals who are out there helping buyers and sellers every day.Are there still too few homes for the buyers, or has new construction taken up the s...

We've discussed how important proofreading is and how frustrating it is to publish something and THEN catch the mistakes. We've also discussed different methods for catching them. Among them are reading the copy aloud and reading it backwards. Also, most of us agree that setting the work aside fo...

You probably don't think much about the words "fewer" and "less" unless you see a sentence that jars or you are trying to decide which to use in a sentence.I happen to be thinking about them today because I was jarred by a sentence in an email.Some sentences do jar, but leave you going back to se...

Back in October I wrote a blog post about why grammar matters.The biggest reason was that good grammar and correct spelling lead to good communication. And why should you bother to write or speak at all except to communicate?The blog post broke it down into components, but communication was at th...

Don’t let them notice your words!When you’re working hard to write a blog post, a letter, or any other kind of marketing materials, your goal is, of course, to get your message across.One way to make that happen is to write in such a way that your readers don’t notice your words. Instead, they sh...

This sounds like the perfect blend for a five-star 2024... "This year, be structured enough for success and achievement and flexible enough for creativity and fun."Taylor Duvall I wish you a year filled with health, happiness, and prosperity.  Marte

...you get some strange words.Today I got an email from someone called igor. The subject line read IK.I have no idea who that is or what IK means, but he said: "Hey, it seems like it’s been a while since you checked out my emails so I wanted to make sure everything is alright."​"Are you still loo...

Are you using parallelism, anaphoras, and epistrophes?What am I talking about? And using them for what? To enhance the appeal of your writing, of course! The academics in this crowd with degrees in English already know what these words mean. We all know what the word parallel means, but perhaps n...