The Real Estate Copywriting Blog

Follow me
By
Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
Plenty of real estate agents have told me that they don’t mail prospecting letters because they “don’t work.”The first one was a man I worked with many, many years ago. He came into the office and saw me typing letters and asked if I was prospecting. When I said yes, he informed me that I was was...
08/12/2023
... even though it's already Tuesday on the East coast!"Enter a room like you're supposed to be there and speak as if others need to hear you.” -Sean Stephenson  Have you ever considered what an edge you have when you simply proceed with confidence?  Its impact makes a great case for always being...
08/07/2023
With inventory levels at historic lows, even agents who usually avoid FSBO’s and expired listings are reaching out to these sellers. Unlike most of the population, they’ve indicated that they want to sell, making them prime listing candidates.If you’re one of those agents, do be careful with your...
06/09/2023
What could be better than trading in joy?  “When you give joy to other people, you get more joy in return. You should give a good thought to happiness that you can give out.”— Eleanor Roosevelt So think about it. Where can you drop a bit of joy today? Or tomorrow?  The more you give, the more you...
05/22/2023
It’s amazing how such small errors can cause such big failsCall them stop signs, speed bumps, or potholes, these seemingly small errors can interrupt the flow of your messages, rendering them useless.Readers who had been nodding their heads in agreement or thinking “I didn’t know that,” will sudd...
05/19/2023
"We cannot solve problems with the kind of thinking we employed when we came up with them.” — Albert EinsteinIt would be nice to go through life with no problems to solve, but it doesn't work that way. Perhaps if it did, we wouldn't appreciate how good things usually are.  If you're facing a prob...
05/15/2023
As we all know, AI - artificial intelligence - is all the rage right now. Plenty of companies have been using it for years, but now it's available to anyone who can use a computer.Copywriters, graphic designers, web coders, and others are worried that their jobs are going to go away. And some job...
05/12/2023
Happy Monday! The day got away from me and I almost forgot to post my Monday message. We may have to rename this one Motivational Tuesday!Anyway... here it is:One of my favorite motivational speakers said:  “Either you run the day or the day runs you.” Jim Rohn And now, since it's Monday, what yo...
05/08/2023
Today's message is from one of my favorite philosophers: Dr. Seuss!  "The more that you read, the more things you will know. The more that you learn, the more places you'll go."Dr. SeussI read a lot, but will admit that most of it is not educational. I love to read "who dunnits." But the funny th...
05/01/2023
Is your agent bio working for you, or is it just sitting there, doing nothing? In today’s market, with fewer homes for sale and fewer buyers who can qualify at today’s higher mortgage interest rates, agents who want to thrive in 2023 need to use every marketing tool at their disposal. Your agent ...
04/29/2023