The Real Estate Copywriting Blog

Should you choose prospecting or blogging for lead generation? I suggest you should do both.Why?Because they complement each other, with each providing a different function.Blogging attracts people who are searching the Internet, looking for homes or researching agents to determine who might do t...

If you’re busy all day every day, and not taking time to prospect, you just might be on a real estate roller coaster.This roller coaster is a bit different from amusement park rides. It’s a lot of fun while you’re going up, but the ride back down can be brutal. Instead of automatically going righ...

You have real estate strengths and weaknesses, just as all agents do. Every person has inborn talents that tie directly to subjects and activities we love. We also have things we don’t do well and probably dislike. And that’s fine, as long as we develop our strengths.Just as appraisers consider t...

Perhaps you already have all the market share you need or want. You may be so well established that people think of you first when they think of real estate. But if not, you probably want a greater real estate market share. With the number of sales dwindling due to lack of inventory, increasing y...

You do have an elevator speech, don’t you?If not, now is the time to write it and say it so many times that it doesn’t sound at all rehearsed.In case you haven’t heard that term before – your elevator speech is something you can say in the time it takes to go between floors in an elevator. In oth...

If you're doing your job well, the answer is "Both."Have you thought about how much of your job involves being a real estate educator?Unless you’re working with experienced investors, education is a large part of what your clients need from you.It may also play a large part in your success as a r...

Consistent real estate follow-up is one of the keys to success. Without it, there is not much point in bothering with lead generation. And – without it you’ll have little chance of repeat business and referrals from past clients.What does consistent real estate follow-up mean? How often is often ...

Real estate lead generation is a task you can’t ignore if you plan to earn a good income as agent – or even as an investor.So where do you / can you get those leads? Let’s look at the many ways. You can: Purchase them Place ads in magazines and newspapers Place ads on billboards, bus stop benches...

Your real estate reputation is and will be one of your most valuable possessions. Therefore, it is worth building and protecting.You actually have two reputations: one with past clients and one with people who are a part of the real estate business. That would include other agents, assistants, le...

In today’s low-inventory climate, most real estate agents want listings – the more the better. You get them with good leads, combined with a successful listing presentation.First come the leads. How do you get them? In some cases, it’s through prospecting – sending a message that impresses a home...