The Real Estate Copywriting Blog

Is it: “If I were” or “If I was”? That question came up today because my email contained the following message:“Hi,  I am still waiting for your reply. Please let me know if you are interested! Send you a Pricing,Thank you.”It was followed by a copy of her previous email.I saved it, with the idea...

As a new real estate agent, you may have dozens of people telling you what to do to gather some prospects that you can turn into clients.That’s because there ARE plenty of things you can do to attract business.However, there’s one thing you should do first.That is to notify everyone in your spher...

The original version of this post was written in 2020, when the covid lock-downs were hampering your ability to get out and meet with clients. I deleted some things and made some adjustments now, but the message is still the same: Your contact lists are important. Do you keep your contact lists u...

Rule #7 for writing real estate prospecting letters: Use good grammarWhen you’re writing real estate prospecting letters, take care with your grammar and spelling.You should do that no matter what you’re writing, but it might be even more important when writing prospecting letters. If you make a ...

Rule #6 in writing real estate prospecting letters: Keep writing!The gurus who test direct mail tell us that you should expect less than a 1% response from a single mailing. Their studies show that another 18% of the responses will come with the 2nd through 4th contacts, and that a full 80% come ...

Rule #5 for writing real estate prospecting letters - Never be pushy.Remember the old adage about the folly of asking someone to marry you on the first date.Pushing for a listing too soon is a similar folly. Most of us don't like to be pushed, so when someone pushes us, we push back - and push th...

Rule #4 for writing real estate prospecting letters - Don’t tell everything you know.Yes, give your readers good information and advice, but make it in the form of what needs to be done, rather than the specifics of how to do it.After all, the reason for writing prospecting letters is to show the...

Rule #3 for writing real estate prospecting letters:  Focus on being understanding, helpful, and informative.  Yesterday's message encouraged you to determine the identity of the people who will read your prospecting letters.Once you understand who they are, think about how you can benefit them ...

Rule #2 for writing real estate prospecting letters - Consider your audience. Before you begin to write a real estate prospecting letter, take time to think about the people who will receive your letter.•    Are they in a bind and need to sell quickly to avoid foreclosure?•    Are they unhappy be...

Your real estate prospecting letters can bring good results, or they can do nothing at all. It all depends upon whether you follow the five rules for writing real estate prospecting letters.Rule #1 for writing ANY letters - Never, ever begin with “I” or “We.” It’s your prospecting letter, but it'...