The Real Estate Copywriting Blog

Are you ready to "Become the Answer"?A couple of weeks ago I wrote you about how AI queries are taking the place of Google searches for consumers who want to get fast and accurate answers.This is fantastic news for real estate agents, because it levels the playing field.No matter how you try to u...

A week or so ago I received this message:Hello, I was fascinated by your website's potential when I recently came upon it. It may stand out even more with a contemporary update, improving user experience, boosting engagement, and more successfully highlighting the worth of your business. I'd be p...

If you’ve been reading my messages for the past few years, you know I resisted AI at first.I still do resist it when it comes to writing. Not only did it steal some of my copywriting clients, it simply doesn’t produce good writing, especially for marketing.But that’s not what this post is all abo...

I don't know if you'd call this a grammar error or something else, but it certainly detracts from messages.It’s a practice that makes the writer look like perhaps he or she lost the train of thought, or maybe did a re-write and forgot to remove something.But, perhaps that's not it, because I hear...

A few minutes ago I heard an ad on TV for window replacement. Part of what the ad said was that 3 out of 4 real estate agents agree that replacing the windows in your home with this brand increased its value by at least 10%.What do you say? Do new (expensive) windows increase the value of a house...

When I saw that this was the month to honor our past Active Rain members, the name that popped into my mind was Barbara Todaro. I was no longer an agent when I began reading her posts, but I learned SO much that I could share with my copywriting clients. When I was encouraging agents to go ahead ...

About 9 days ago I had a fluke accident and broke my hip. I'm healing and my brain fog is slowly lifting, so I want to share a warning.If the hospital doesn't have everything straight about your prescriptions before you leave, stay put until they do. They gave me two prescriptions - a pain pill a...

While the word aptronym has been around since the 1950's, I had never come across it until this week. What the heck does it mean? It turns out that an aptronym is a name that suits its owner in an apt way. For instance, when I was about 5 years old my Grandfather had a carpenter on his payroll wh...

This year has been a whirlwind of things to do, so I haven't gotten here anywhere near as often as I'd like to. That said, I still think it's a great place to check in, so a post on Facebook today really gave me a pause. It was written by Bryan Tutas - who was an absolute regular back when I firs...

Have you heard of the “Let them” theory?As the holidays approach, many are filled with stress over family conflicts.The holiday gatherings are times when old rivalries, resentments, and insecurities seem to come bubbling up – right alongside of the new ones. Perhaps Aunt Sally always criticizes w...